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Christina Schmitz

Recent Posts

You are the genuine article. You do not fear the penguin or the grammar police.

You’ve created original, compelling content, and can’t wait to give it wings.

The trouble is, you can’t control exactly where it will land. Especially when someone steals your copy for another website, with no credit or link sent back your way.

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Without content, social media is all talk.

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The following is part 3 of the three-part "Make it Personal" Leadership Series for PR and marketing professionals.

Young professionals have more opportunities than ever to transform from student, to professional, to leader – in a relatively short period of time.

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From its May 2011 IPO, to its expanding user base and features, LinkedIn has received plenty of coverage highlighting its significance in the social media realm.

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The following is part 2 of the three-part "Make it Personal" Leadership Series for PR and marketing professionals.

Once you’ve made the commitment to personal branding, social media and making your mark online, it’s time to bridge those activities to career planning, and discover what you can do to land lucrative opportunities and establish yourself in a workplace. 

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The following is part 1 of the three-part "Make it Personal" Leadership Series for PR and marketing professionals.

On April 3, I had the opportunity to present at the annual Distinguished Leaders Conference for juniors and seniors of Baldwin-Wallace College, a private, liberal arts school in Northeast Ohio (and my alma mater).

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The professional approach to publicity includes keeping media contacts informed of news that is highly relevant to their beat and audience. In the ideal situation, an existing relationship exists between the PR professional and journalist, having worked together in the past to bridge news and resources.

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It’s showing up in job descriptions throughout the world. No company or consumer is safe from its charms. It’s inbound marketing, and it could be headed straight for you.

If you’re a new grad, seasoned professional or marketing manager, who is suddenly charged with performing “Inbound Marketing” for your employer, department or agency, there’s no need to panic.

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PR firm plans to expand staffing and inbound marketing services.

CLEVELAND – Dec. 15, 2008 – PR 20/20, a Cleveland-based inbound marketing agency and PR firm, has moved and expanded its downtown Cleveland headquarters in the historic Gateway District.  The 2,900-square-foot space is located on the seventh floor of the Caxton Building at 812 Huron Rd., which has been home to PR 20/20 since March 2006.

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CLEVELAND — Oct. 2, 2010 — On Thursday, Sept. 30, PR 20/20 founder and president, Paul Roetzer, appeared on WKYC's (NBC) Good Company to discuss Facebook and the new movie, The Social Network, with co-hosts Andrea Vecchio and Michael Cardamone.

You can view the segment in its entirety below [10:26], including a full preview of the movie. Paul joins Andrea and Michael at 3:52.

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