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Managing an Online Video Project: A DIY Story

You're one of the millions of people watching online video. Your company has a great story to share that would work on a visual medium. You’re eager t...


Driven by Content Part 5: Giving Your Content Legs [VIDEO]

Once you understand how social media, SEO, brand and PR impact content marketing, it’s time to get started on your strategy, develop the content that ...

Content Brand

Driven by Content Part 4: Content & Brand [VIDEO]

Content marketing has become the great differentiator for businesses today, positioning organizations and individuals as leaders and innovators in the...

Content SEO

Driven by Content Part 3: Content & SEO [VIDEO]

Websites have become the new front door to organizations, and serve as the foundation of integrated, inbound marketing campaigns. Unlike websites of t...


Driven by Content Part 2: Content & Community [VIDEO]

Social media has changed the way that businesses can communicate with customers, prospects, employees, media and other important audiences.


PR 20/20 Founder Honored with Innovation in Business Rising Star Award

CLEVELAND – Aug. 3, 2010 – PR 20/20 Founder and President Paul Roetzer has been selected by Smart Business as a 2010 Rising Star, an award given to bu...


PR 20/20 Introduces Premium Content Services for HubSpot Marketplace

PR firm also offers blog post writing and website copywriting CLEVELAND — June 21, 2010 — PR 20/20, a HubSpot Partner agency, has introduced premium c...


PR 20/20 Founder Appointed to Northern Ohio PGA Board of Directors

Roetzer joins newly formed Community Relations Committee  CLEVELAND — May 12, 2010 — Paul Roetzer, founder and president of PR 20/20, has been appoint...


PR 20/20 Pros Team up for Social Media Presentation April 23

PR 20/20 assistant vice president Christina Capadona-Schmitz, along with consultant and blog manager Laurel Miltner, will present “Demystifying Social...

Social Content

Who Should Blog for my Company?

There are a wealth of resources across the blogosphere that define the characteristics of a good corporate blogger. Common themes include: