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Dia Dalsky

Dia Dalsky was formerly the director of culture and a senior consultant at PR 20/20.
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Recent Posts

This post is part of HubSpots second annual Inbound Marketing Week, a worldwide series of events inviting marketers to share industry knowledge and strategy best practices.

At the onset of each year, marketing influencers and brands weigh in on the leading trends expected to impact our industry. Even through the repetition, we continuously look to these articles with hopes that they will illuminate the keys to success or, better yet, provide us with an entirely new concept or idea.

In 2015, the conversation has been heavily dominated by a few obvious leaders—marketing automation, contextual marketing and personalization, mapping the customer journey, 

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Marketing automation software is an integral component within an organization’s tech stack, as it supports core business goals, such as optimized marketing and sales alignment, improved lead-to-sale conversion and an enhanced customer experience. 

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This article was originally published on the Marketing Score Blog. We decided to share it here as well because we think you'll find great value in it. Let us know what you think in the comments!

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This article was originally published on the Marketing Score Blog. We decided to share it here as well because we think you'll find great value in it. Let us know what you think in the comments!

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Social media has changed the way we do business, engage, gather information, and evolve and experience our culture. When we check-in, post updates, Tweet, and connect with brands and individuals through online communities, we share knowledge and expe

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Next week, five members of the PR 20/20 team will travel to Boston for Inbound 2013, HubSpot’s annual marketing conference and the world’s largest gathering of inbound marketers.

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This article was originally published on the Marketing Score Blog. We decided to share it here as well because we think you'll find great value in it. Let us know what you think in the comments!

... More

In honor of HubSpot’s 6th birthday, we look to its future by exploring the company’s latest plan, HubSpot Enterprise, and its capabilities for inbound marketers.

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On Monday, May 21, the Cleveland HubSpot User Group (#CleHUG) held its latest event at Flannery’s Pub in downtown Cleveland. The event, Apps Over Apps, provided an overview of the HubSpot App Marketplace, a collection of third-party applications that can be directly integrated into the HubSpot user portal.

The group was joined by special guest and proud Clevelander, Steve Lazuka (@stevelazuka) president of Interact Media, LLC and developer of Hubspot's "App of the Year," the Zerys Content Marketplace.

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This post outlines new features from HubSpot, an online marketing software company that powers inbound marketing campaigns. As a Certified HubSpot Partner and Gold Tier VAR, PR 20/20 got a sneak peek of the tools, so we wanted to share with you what's possible as they roll out to all users.

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Published annually since 2009, HubSpot’s (@HubSpot) State of Inbound Marketing Report surveys professionals who are familiar with their business’ marketing strategy, and reports on the inbound marketing trends and innovations across a variety of industries. 

Released in February, the 2012 report supports the past several years’ worth of data to indicate a continued shift in the way businesses approach marketing. Survey respondents confirmed that more small and large businesses are increasing resources dedicated to inbound marketing activities, while simultaneously decreasing spend on more expensive (and less effective) outbound marketing tactics.

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