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Dia Dalsky

Dia Dalsky was formerly the director of culture and a senior consultant at PR 20/20.
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Recent Posts

Like many influencers ahead of their time, the Grateful Dead took risks and made sacrifices to pursue their passion and ultimately change the landscape of the music industry. Lucky for us (and them), their struggles paid off and now present an excellent case study that is inciting the rise of a new, niche fan base —today’s marketing professionals.

Since the mid-1960s, the band has abandoned standards in branding, building a business model, communication style, marketing and performances — all of which are examined in Marketing Lessons from the Grateful Dead by David Meerman Scott and Brian Halligan.

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