Consider your approach to writing a stellar piece of content.
You spend time researching the topic, gathering resources, organizing your ideas, drafting an outline, transforming your outline into a rich first draft, passing it off for a review, making final tweaks... Phew!
Hours later— probably at least two hours, according to Hubspot— your final product is informative, resource-rich and memorable. You’ve invested a great deal of time to ensure that your audience consumes the best piece of content you can create.
After all that effort, you’re doing yourself a disservice to only spend 45 seconds sharing it on your social media profiles and moving on to the next project. It’s time to make your content work harder.... More