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Erica Herbert

Erica Herbert is a Consultant at PR 20/20. She joined the agency in April 2016 after spending two years at a digital marketing agency in Cleveland. Erica is a graduate of Columbia College Chicago, where she earned a degree in magazine journalism.

Recent Posts

Is your site’s content going stale? Or is this the first time you’re considering offering a blog or resource section on your site? Either way, it sounds like it’s time for a new editorial calendar. And if you’re putting all of this work into creating new content, you’ll probably want it to rank. In April 2017, there were 345 million Tumblr blogs alone, which means there’s a lot of content to compete with these days. 

This post will help you lay the groundwork for an effective content calendar rooted in SEO strategy. If you’re looking for a new editorial approach, you’ve found the right resource. 

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“SEO is no longer just about 200 ranking factors," according to Gianluca Fiorelli, SEO and web marketing consultant. “SEO is about making our websites become the sources Google cannot help but use for answering queries.”

How do we, as content marketers, focus on making our websites these undeniable sources for answers? First, we need to understand how Google operates in 2016, and where Google is headed. From Penguin to Possum, in what direction is Google heading now?

Continue reading for an update on Google’s current state, why SEO is important and how marketers can tailor SEO strategies for a sustainably high-ranking future.

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A lot can be said about SEO for blogging, but maybe you’re just looking to brush up on the basics for your next post. Perfect—you’re right where you should be. You’ve landed on a simple, yet effective, guide to optimizing your next masterpiece.

In this post, we'll cover crucial keyword research tips, how to select terms, what elements to optimize within an individual post, plus a bonus tip at the end.

Let’s get started so you can get blogging.

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