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Strategy Content

10 Marketing Tips That Will Make Your Brain Happy Right Now

Andy Crestodina (@crestodina), co-founder of Orbit Media and author of Content Chemistry, has a knack for giving digital marketing tips that make your...

Strategy Analytics Data Analysis

3 Ways IT and Marketing Can Improve the Use of Big Data

The term “Big Data” has come into play more and more since 2011. But just what is it, and how is it used? Google defines big data as: Extremely large ...

Strategy Content

Content Inc.: How to be Successful by Growing Your Audience First

I remember a session at Content Marketing World 2014 where Buddy Scalera (@MarketingBuddy) was interviewing Joe Pulizzi (@JoePulizzi). Pulizzi was tel...

Strategy Content Industry

Inspiration and Motivation Delivered at Content Marketing World 2015

It’s hard to believe that Content Marketing World has come and gone for another year. It seems to fly by faster each year. But, as always, there was a...

Strategy Content Industry

Are You Experienced? Ushering in a New Marketing Era like Jimi Hendrix

The first time I pushed “play” on Are You Experienced? by Jimi Hendrix (on a cassette if you remember those!), it blew me away. This was in the ‘80s a...

Strategy Content Inbound Marketing

21 Marketing Podcasts You Need to Listen To

I’m huge music fan, and it wasn’t long ago that everywhere I drove, I’d have the music blasting in the car. But now, I can’t remember the last time I ...

Strategy Social Content

How to Become a Content Marketing Rock Star [Book Review]

What's better than taking something you love and combining it with something else you love? It usually creates something even better than the two on t...

Strategy Social PR / Media Relations

ESPN Evolves with the Media Landscape

The media landscape is changing and fragmenting. New digital, social and mobile channels continue to fuel how, when and where we experience media. Mor...

Social Content Brand

Brandscaping with Puppies: Unleash the Power of Unique Partnerships

How much would you love for your workday to be interrupted by puppies? That’s exactly what happened on Wednesday, January 28 at PR 20/20. Allie Gottli...

Brand Industry

2015 Super Bowl Commercials: The Year Things Got Serious

Last week was the annual Cleveland American Marketing Association Super Bowl Ad Review event. Held every year the day after the Super Bowl, attendees ...

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