Andy Crestodina (@crestodina), co-founder of Orbit Media and author of Content Chemistry, has a knack for giving digital marketing tips that make your brain happy. He’s either showing you how to set up Google Analytics reports to measure your website effectiveness or providing actionable marketing insights that makes you wonder, 'Why didn’t I think of that?'
Recently, I was lucky enough to see him speak twice in one week. First at Content Marketing World, presenting his Google Analytics expertise. Then a week later at a Cleveland American Marketing Association (@ClevelandAMA) luncheon discussing neuromarketing, which is the use of cognitive processes to persuade. The presentation (you can view his slides here) had many tips and tricks for your website, email and social content.
My biggest takeaways from this presentation were the marketing tips that you may not have heard before. However, they’re so obvious that you’ll kick yourself for not thinking of them.... More