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Jessica Miller

Jessica Miller is VP and managing director of PR 20/20, where she guides strategy and performance, and champions the ongoing pursuit of building a great marketing firm. For more than a decade, Jessica has built lasting partnerships that connect marketing strategy to bottom-line business outcomes. Jessica joined PR 20/20 in 2011 with global agency experience. She is a graduate of the E.W. Scripps School of Journalism at Ohio University. Full bio.
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Recent Posts

The Most Important Email

Posted by Jessica Miller on October 29, 2015

Tom Monaghan’s (@computertom) Seven Reasons Even Your Mom Would Ignore Your Email at #INBOUND15 was filled with laughs (and email marketing tips). The gist: Most companies really struggle with email.

And to figure out why, Monaghan’s team at HubSpot looked at more than one billion emails, sent across 100,000+ campaigns, to more than 100,000 contacts, etc.—you get the picture. The data-dive result confirmed the fact that most companies really struggle with email, but it was also filled with nuggets of knowledge for making it better.

Email timing, email address source, too much or too little personalization, and more of Monaghan’s “#truthbombs” were enlightening. But the biggest note I’ve been thinking about since September ... is that first email.

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Editor's Note: Others must have agreed that it's going to be an event worth attending—just this week the conference sold out! (Congrats, team MarTech!) Add yourself to the waiting list, follow the conversation on social, or mark your calendar for San Francisco in 2015.

We’re less than a month out from the inaugural MarTech Conference in Boston, Aug. 19-20. It’s a conference aimed to prepare hybrid marketers, managers and IT pros to “harness the potential of technology-powered marketing.”

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This article was originally published on the Marketing Score Blog. We decided to share it here as well because we think you'll find value in it too. Let us know what you think in the comments!

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How many views does your average blog post see? Is it in the hundreds? Thousands? Tens of thousands?

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“What sits on your shoulders [the brain] is the most complex object in the known universe … We would have to build a computer the size of a city block, cooled by a river, energized by a nuclear power plant to mimic the computational power of your brain.”

Yup—the brain is fascinating. The quote above is from Michio Kaku, author of The Future of the Mind, as he discusses just how powerful the human brain is on The Daily Show. The 8-minute segment is worth it if you’re feeling like getting in touch with your theoretical-physicist-side.

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CLEVELAND ­— Feb. 3, 2014 ­— Paul Roetzer (@paulroetzer), PR 20/20 founder and CEO, and author of The Marketing Agency Blueprint, will participate in the Cleveland American Marketing Association (AMA) Annual Super Bowl Advertising Review Panel on Monday, Feb. 3 at the Hilton Garden Inn in Cleveland, Ohio.

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This article was originally published on the Marketing Score Blog. We decided to share it here as well because we think you'll find great value in it. Let us know what you think in the comments!

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This article was originally published on the Marketing Score Blog. We decided to share it here as well because we think you'll find value in it too. Let us know what you think in the comments!

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Where do your organizations’ best leads and sales originate?

Can you quantify how many daily, weekly, monthly or annual leads your business receives from each marketing channel? More importantly, do you know which channels bring your most qualified prospects at the lowest cost of customer acquisition?

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10 Must-Have Marketing Technologies

Posted by Jessica Miller on October 30, 2013

This article was originally published on the Marketing Score Blog. We decided to share it here as well because we think you'll find great value in it. Let us know what you think in the comments!

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Section 7 of the Marketing Score assessment evaluates marketing technology, as having access to and an ov

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There’s trouble in paradise: content marketers and their audiences have a communication breakdown.

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