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Kristen Tomins

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Roughly 2.34 billion people worldwide use some form of social media. That’s a lot of potential followers, clicks, likes and engagements waiting to happen with your brand on social. But, what good are these metrics if you’re not in tune with what your audiences are saying? 

Creating relevant, engaging social media content for all of your brand’s channels is only half the battle. Staying up to date on what your followers are engaging with, and using social platforms as a communication tool to connect with leads, prospects and customers, monitor complaints and address questions is the other half. And to do this effectively, you need to proactively monitor and engage with your audiences.

This is where HubSpot’s monitoring tools become your best friend.

By taking advantage of all of HubSpot’s social capabilities, monitoring your feeds becomes easier and more effective.

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Developing a credible, consistent presence on social media may seem like a daunting task for small or mid-sized businesses. But, with a strategic approach, the time spent is well worth it.

Social media is a communication cornerstone for more than one generation. In fact, research shows that there are nearly 3.4 billion Internet users worldwide. Of those, 2.3 billion have social media accounts. 

Still worried your audiences aren’t there? Think again. The likelihood that your audiences are on social media has never been higher. In fact, users 65 years and older made up the fastest-growing age range in 2015, followed by 18-29-year-olds.

This guide explains how small businesses can—and should—take advantage of the opportunities that social media has to offer to help grow and enhance their business. 

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