Facebook has come a long way from its college years. In the past few months alone, it has made major acquisitions, completely revamped its design and user interface, and today—with a valuation of $104 billion—the company aims to raise $18.4 billion in the second-largest American IPO of all time.
But has your Facebook marketing strategy changed?
To date, savvy marketers have seen Facebook as a place for sharing interesting and relevant information with fans—no matter the source. Since status updates push out to fans' feeds, you don’t want to sound too self-involved so you share articles from other sources, interesting quotes, ask how people are doing, etc.
But with the recent rollout of Timeline, the way this appears on your Page is completely different. Have you paid attention? Go take a look.
What jumps out to you? What updates draw you in? If you’re like me, it’s not the text-filled links to industry articles that make you want to click. It's photos, videos, and the behind-the-scenes peeks into company history.
The Timeline format offers a much more intriguing opportunity for companies to personalize their brands and share their stories, in a place nearly 400 million users visit six days a week. (Source)
Review the kind of content your brand currently shares on Facebook. With the social network’s recent innovations in mind, do you think it’s time to reevaluate this strategy? I’d argue, yes.
And so would Facebook. Earlier this week, it published Page data that showed higher engagement with brand-related updates, and encouraged companies to talk more about their own brands on Timelines.