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Corporate Social Media Law: An Attorney’s Input on Things to Consider

It’s no surprise that social media has made its way to the business world. As organizations and professionals alike become increasingly active—blendin...

PR / Media Relations

Media Training Tips: How to Help Your Experts Ace a Media Interview

Your PR team's media outreach efforts paid off—they've secured an interview with a key media contact for one of your company's subject-matter experts ...

Industry Inbound Marketing

An Inbound Marketing Agency Story

This is our fifth year as both attendees and sponsors of Inbound (formerly the HubSpot User Group Summit and Inbound Marketing Summit), a marketing co...

Industry

Bringing Ideas to Life in Cleveland

One of the most exciting things about working for a startup is that you get to be a part of realizing someone’s vision. Paul Roetzer (@paulroetzer), P...

Strategy Brand

Why Branding Strategy Today Is More Important Than Ever

I’m not a fan of the, “_____ is dead” statements, but recently a pair of articles by Brian Millar (@arthurascii) claiming the end of branding caught m...

Technology Industry

Why Marketers Can Rule in the Age of the Platform

A recent Demand Gen Report blog post cited a global, 1,200-person study by The Fournaise Marketing Group, which found that “80% of CEOs ‘admit they do...

Strategy Business

Marketers Are Consumers, Too

I have a confession to make: Until the other day, I had never FaceTimed. As inbound marketers, we can become so wrapped up in learning and utilizing t...

Social Brand

Facebook Marketing Strategy Shift

Facebook has come a long way from its college years. In the past few months alone, it has made major acquisitions, completely revamped its design and ...

Content

Content Marketing and the Path to Purchase

Last week, I read an article by Mitch Joel (@mitchjoel), Welcome to “Less Is More” Marketing, in which he argues that marketers may want to spend less...

PR / Media Relations

One Super-Simple Tip to Make Your Press Releases Rock

Recently, Arik Hanson (@arikhanson) questioned whether corporate America is killing our PR writers because of the prolific use of jargon, gobbledygook...

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