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Libby Bradford

Libby Bradford is an associate consultant at PR 20/20 who is passionate about storytelling and brand marketing. She joined the agency in January 2017 with a background in strategic communication, marketing and social media.
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Recent Posts

Have you ever experienced writer’s block? If you’re a content marketer like me, chances are you have. 

Fortunately, there are ways to overcome this blank page problem, but first—let’s take a step back. 

The earliest signs of content marketing date back to 4200 B.C. in cave paintings. Marketers have been telling stories to drive engagement and generate leads for years in some form or another. But, the future of marketing resides in the hands of those creating compelling content that inspires action. 

The rest? Well, it's just noise.

According to Hosting Facts, more than two million blog posts are published every day to the web. Knowing this, it’s imperative for content marketers to tap into their creative side to develop content that attracts and retains key audiences. But how you ask?

Follow along for four tips and tricks to get your creative juices flowing inside (and out) of the office to help your content breakthrough the overwhelming noise and reach the most relevant audiences.

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Social media has made a profound impact on the way products and services are purchased and sold. Because of this, industry leaders have begun to focus their efforts on social media to prospect, nurture leads and foster sales opportunities—familiarly known as social selling

The term—coined by researchers at the University of British Columbia—explains how relationship building indirectly affects purchasing behaviors. 

Fortunately for marketers, LinkedIn knows a thing or two about social selling. In 2014, the networking service released Sales Navigator to its 347 million users. Since its launch, the Navigator has provided companies with practical sales solutions. Take it from Microsoft, which improved sales productivity 38%.

Read below to learn how your company can expand its network, streamline sales and create a trustworthy brand.

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