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PR / Media Relations

8 Ways Public Relations Can Fuel Successful Content Marketing

Editor's note: This post was originally published by Content Marketing Institute and has been edited for comprehensiveness.  After months of planning,...

Business

What to Look For When Hiring a Performance-Driven Marketing Agency

Editor's note: The following is an excerpt from The Marketing Performance Blueprint, and was also published on the HubSpot Agency Post.   The marketin...

Business

Message Not Received: Q&A With Phil Simon

Business professionals are drowning in data, and we receive more emails, notifications and requests than ever before. With all this noise demanding ou...

Technology Industry

The Technology That Could Disrupt Marketing as We Know It

Editor's Note: This post was originally published on LinkedIn. What’s possible when the art and science of marketing collide? I’ve been consumed by th...

Strategy

Live Online Event: The Marketing Performance Blueprint Webinar Series

An immersive experience in marketing strategy and performance management The marketing industry is advancing at an unprecedented rate, creating seemin...

Strategy Technology Talent

The Marketing Gaps: Talent, Technology and Strategy

Following is an excerpt from The Marketing Performance Blueprint (John Wiley & Sons, 2014). Visit performance.pr2020.com for additional informatio...

Strategy Technology

Marketing Automation is Only The Beginning: How Algorithms and Artificial Intelligence Will Disrupt Marketing Forever

Following is an excerpt from Chapter 6 of The Marketing Performance Blueprint. Marketing automation has the ability to expand the value and impact of ...

Strategy Measurement News Technology Industry

Introducing The Marketing Performance Blueprint [New Book]

“Marketing is now, as it has always been, an art form. But the next generation of marketers understands it can be so much more. These innovators are r...

Revenge of the Laggards: The Current State of Dataviz

The following is a guest post from Phil Simon (@philsimon), with an excerpt from his new book, The Visual Organization: Data Visualization, Big Data, ...

Strategy News Technology Industry Talent

PR 20/20’s Marketing Score Report Reveals How Gaps in Talent, Technology, and Strategy Impact Performance

CLEVELAND—Dec. 19, 2013—Key performance indicator (KPI) weaknesses at every stage of the marketing funnel affect the ability of organizations to achie...

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