The PR 20/20 Blog
Strategy, content, SEO, social, PR, email and marketing technologies
What is the ROI of social media?
In July, Twitter launched its Tweet activity dashboard exclusively to a few advertisers and verified users. In late August, Twitter granted access to everyone, as long as you tweet in English, French, Japanese or Spanish, and have had an account for at least 14 days.
The activity dashboard enables us to know more information on how our tweets are performing, who and where our audience is geographically, and what topics are most popular.... More
What do movie stars, marketers and journalists all have in common?
“When you strip everything away, we are all striving toward the same goal, and that is connecting with our audiences,” proclaimed Kevin Spacey on stage to close Content Marketing World 2014, the largest content marketing event on the planet held in PR 20/20’s backyard of Cleveland, Ohio.... More
Social media has massively shifted the way we interact, share information, form relationships and conduct business.... More
Ever go to the grocery story without a list?
I don’t recommend it. With so many options, you usually end up spending too much time wandering the aisles and some items thrown in the cart you can chalk up to impulse (i.e. every Cheez-It box I’ve ever purchased).... More
Note: The information below is based on the 2014 version of the GAIQ exam. As of January 3, 2015, the certification has been updated. Read our updated post for everything you need to study for, and pass, the new exam: Passing the Google Analytics Individual IQ Exam (2015).
You got this.
I believe in you.
It’s just a test—Nothing to get all worked up about.
Google released an updated version of the Google Analytics Individual Qualification (GAIQ) on January 15, 2014.... More
HubSpot co-founders Dharmesh Shah (@dharmesh) and Brian Halligan (@bhalligan) are not all too different from Paul Simon & Art Garfunkel. Shah and Halligan transformed the inbound marketing world with HubSpot, much like Simon & Garfunkel transformed the folk-rock genre with their “Bridge over Troubled Water” album. Plus, I heard Halligan knows how to play guitar.
Crush It! author and entrepreneur Gary Vaynerchuk (@garyvee) is to personal branding what Eminem is to hip hop music. No explanation needed there. Just think of words like magnetic, genius and shock value.... More
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