Some marketers aren’t afraid to take a risk on new ideas, push leadership on new technology or champion an entirely new methodology. They are often the ones that drive real, lasting change and quickly gain influence.
We call these people change agents.
In the words of a colleague, a change agent is “a visionary who looks beyond, brings vision to life, and successfully champions ideas forward.”
These marketers aren't afraid to take risks to make an impact. So, we decided to spotlight these professionals in an ongoing series, so we can all learn from their successes (and failures too).
In this spotlight, we’ve featured Ellie Mirman (@ellieeille), CMO of Crayon. Crayon provides market and competitive intelligence tools to help businesses track, analyze and act on everything happening outside their four walls. And after growing more than 300% last year, Crayon announced this week that it raised $6M in Series A funding.
Read on to see how Ellie has helped to build marketing programs from startup to scale-up.