Inbound marketing requires a champion—those who believe in the power of inbound, and are willing to take a risk on a new direction, methodology and technology. Here at PR 20/20, we call these champions change agents.
We’ve helped many change agents implement inbound tactics, and prove MROI to leadership. It doesn’t happen overnight, and every journey is unique. That said, their successes continue to inspire us.
In this spotlight, we’ve featured Chris Schmitt (@ChrisSchmittEsq), senior director of strategic development at National Association of Manufacturers (NAM). NAM is a DC-based trade association with more than 14,000 manufacturing members representing 80%+ of the manufacturing economy.
Prior to his current role, Chris executed digital transformation at two Cleveland manufacturing powerhouses. Read on to see how Chris implemented an inbound approach at both organizations, and proved long-term value to the C-suite.