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Inbound Marketing

Change Agent Spotlight: Set Your Inbound Marketing Team Up for Success with Tips from Crayon's CMO

Some marketers aren’t afraid to take a risk on new ideas, push leadership on new technology or champion an entirely new methodology. They are often th...

Content Marketing Strategy

Our Most-Shared Marketing Blog Posts from 2018

January is the month for reflection and self-assessment. We encourage one another to look back on the year and set new goals for the year ahead. Best ...

Strategy

Why a Marketing Growth Hackathon Precedes Strong Strategy Creation

Behind every great marketing campaign is a documented strategy. Sometimes you can simply start executing on tactics that sound promising and see what ...

Strategy Inbound Marketing

Change Agent Spotlight: Content Marketing Institute Leader Gives Inside Look at Model Inbound Approach

Over the past year at PR 20/20, we’ve spent time reflecting on our core audience—who they truly are and how we can inspire them. We call these people ...

Industry Inbound Marketing

7 of the Best Quotes from IMPACT Live 2018 #IMLIVE18

Marcus Sheridan kicked off this year’s IMPACT Live conference by asking one mission-critical question: How do we define inbound today? Since its incep...

Inbound Marketing

Change Agent Spotlight: Marketer Proves Inbound Marketing Success in Manufacturing

Inbound marketing requires a champion—those who believe in the power of inbound, and are willing to take a risk on a new direction, methodology and te...

HubSpot

5 Best New HubSpot Features to Supercharge Your Website

HubSpotters have been busy. Over the course of the second quarter, HubSpot released significant product updates across marketing and sales—and (in cas...

Lead Generation Point Pricing

10 Ways to Promote Your Next Lead Generation Campaign (Free GamePlan)

If you’re interested in growing your business, then lead generation campaigns are a must. It’s not surprising that marketers are obsessed with leads. ...

Data Analysis Strategic Planning

Are You Tracking Data Daily? Marketing Experts Agree, You Should Be.

Picture this: you’ve just launched the most robust, creative lead generation campaign yet. The gated asset is evergreen and useful, and the promotion ...

Inbound Marketing HubSpot

Change Agent Spotlight: How Lubrizol Corporation Increased Website Visits by Almost 5,000% to an Inbound Pilot Website

Inside the enterprise, driving change isn’t easy. A true digital transformation requires a champion—one person who believes in the power of inbound ma...

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