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HubSpot is a marketer’s dream, empowering us to manage our contact databases, list segmentation, content, website, social, ads (the list goes on) in o...

Marketers have an important job that often falls by the wayside. According to CSO Insights, this important job is formalized by only a little more tha...

Oh, premium content. We as marketers love our ebooks, whitepapers and infographics— they’re mutually beneficial pieces of content for both us and the ...

New year, same marketing program? If the “same old, same old” mentality applies to your marketing goals and campaigns in 2019, it’s time to take a ste...

Just like any structure is built on a sturdy foundation, marketing depends on a strong, ground-up approach, or all else may crumble. Marketing success...

It’s that time of year again. Before we know it, it’ll be time to wrap the year’s marketing campaigns, report on performance and write the plan for wh...

It’s that time again… welcome to the kickoff of marketing conference season! Every year, a handful of PR 20/20 team members head to Content Marketing ...

Editor's note: This post was originally published in 2016 and has been updated to be more current and comprehensive. Lights, camera, action. Video has...

Unless you’re a marketer stuck in the Stone Age, you’ve likely heard of marketing automation. At its core, marketing automation is designed to automat...

“Traditional, structured education is very important, yet much success is derived from highly motivated individuals that have dedicated their lives to...