With 1.5 million blogs producing content on a daily basis, it’s no secret that blogging is an integral part of any inbound marketing plan. Blogging helps increase website traffic, establish authority and boosts search engine rankings.
But, have you found numbers a bit stalled lately? Maybe your subscriber count is high, but readers aren’t engaged. The point of blogging is to convert visitors to leads and leads to customers, right?
The average person browses several posts daily, yet only 13% of blogs inspire a purchase. We can’t exactly blame our readers for not converting, as they’re probably suffering from information overload.
In order to convert our casual readers into leads and customers, we need our content to differentiate. Read below for six ways to transform your blog into a conversion machine.... More