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Shannen Laur

Shannen Laur is a senior consultant at PR 20/20. She joined the agency in December 2014 with a background in corporate communications and marketing. Shannen is a 2014 graduate of Kent State University’s School of Journalism and Mass Communication.
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Recent Posts

Only 50% of all boardrooms are convinced on the value of social media, according to The Guardian.

But, from a marketer’s perspective, we understand the value social brings for brand awareness, positioning and more human engagements. In fact, 92% of marketers say social media is important for their business, and 80% indicate their efforts increased website traffic.  

If you can’t prove the ROI your social media efforts are delivering to the ones that matter––whether clients or c-suite executives––then it may be time to give your overall strategy a checkup. 

To ensure you’re delivering tangible impact and delivering value to your organization, build a custom social strategy that fits with your brand, industry and audience. Read below to learn the importance of performing a social media checkup, including 3 simple variables you can monitor to tailor social activity to targeted audiences. 

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Marketers love data, and with good reason. We’re able to back our recommendations and research with data-driven reasoning, proving our credibility.

But, let’s face it: Data in isolation isn’t visually appealing.

Who wants to read a spreadsheet full of numbers, or a blog post that lists one statistic after another before getting to the heart of the issue? How can we make data-fueled recommendations, all the while pleasing the eye and appealing to those of us who aren’t number savvy? 

Enter infographics.

An infographic defined is a data-rich visualization of a story or a thesis used to educate, inform, build brand awareness and create inbounds links.

Read on to learn how and why infographics can add value to your marketing efforts.  

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As marketers, we’re familiar with search engine optimization (SEO). But, what if you’re tasked with app store optimization (ASO)?

According to TUNE’s 2014 mobile-usage survey, approximately half of all app downloaders find new apps by searching the app store (53% Android, 47% iOS).

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You’ve graduated college, earned your degree and landed your first marketing job. Now that you’ve completed the hypothetical checklist into professional life, have you crossed the learning finish line?

Given how quickly the marketing industry shifts, marketers should never be done learning. Whether you are just getting started, or have been in the field for years, keeping up with the industry is an ongoing task.

Here are four ways every marketer can tackle ongoing education, and become a lifelong learner.

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The marketing industry is fast-paced; it can shift in the blink of an eye. That means marketers must stay on top of the latest and greatest in customer behavior, technology and product development.

As marketers, how can we possibly stay afloat in an ever-changing industry? One way is to take some advice from others in the field, and sometimes you have the chance to do just that.

I recently had the opportunity to attend Afternoons at Ahuja, a panel discussion at Cleveland State University. The panel was moderated by Jim D’Orazio (@jimdorazio), CSU instructor and president of Practical Web Strategies, and focused on the B2C marketing trends of 2015. 

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