Editor's note: This post was originally published in May 2013, and was updated in August 2017 per latest best practices and data.
Why do we need a blog? What is the ROI of social? What if we get sued? I want to review this before it’s published. Who will own this?
At times, working in a marketing department can feel like being on trial. You’re constantly defending programs, proving value, fighting for dollars.
HubSpot’s 2017 State of Inbound Marketing annual report asked marketing teams about their top challenges. While only 7% cite executive sponsorship as their paramount challenge, 40% indicated that the most common challenge—proving ROI—points to a crucial need to drum up and perpetuate internal support.
My own experiences echo these findings. The primary reason I’ve seen inbound marketing programs get squashed is not lack of resources, lack of data or lack of success, but lack of buy-in.... More