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Roetzer to Present Origins of the Marketing Intelligence Engine at SXSW Interactive

Editor's Note: This post has been updated to include the SXSW 2015 slide deck. See below. Marketing automation platforms save time, improve efficiency...

Inbound Marketing

The Inbound Marketer’s Comprehensive Event Checklist

In spite of our increasing connectedness through digital channels, companies across industries continue to flock to trade shows, conferences and other...

Content

Why Influencer Marketing Is Essential To Your Content Marketing Strategy

The following is a guest post by Lauren Jung. Lauren is the co-founder of TheShelf.com, an influencer marketing platform that enables brands and agenc...

Brand

Using Storytelling for Startup Success: Why Your Business Past Should Be Part of Your Future

The following is a guest post by Nick Rojas. Nick is a business consultant and writer who lives in Los Angeles and Chicago. He has consulted small and...

Content

The 3 Rs of Adaptive Content Creation

Below is a guest post by Mike Cottrill, co-founder and CEO of [Beegit]. He's a recovering journalist and digital content strategist. He tweets about c...

Social Business

Why Customer Service and Social Media Must Learn to Work Together

Below is a guest post by Elizabeth Victor, a brand advisor for Isentia. She enjoys sharing tips on media monitoring and analysis. You can find her on ...

Strategy Technology Industry Talent Inbound Marketing

Marketing Trends to Watch in 2015

The marketing rate of change is accelerating, the technology matrix is growing, and the lexicon is ever evolving. Preparing 2015 marketing budgets and...

Strategy Technology Industry

Insights from INBOUND 2014

A movement is rising in businesses and agencies across the country and around the world. It can be seen in the exponential growth of HubSpot’s (@HubSp...

Technology Industry

HubSpot Marks Major Shift in Sales and Marketing Integration with New CRM Solution

Today at HubSpot’s (@hubspot) annual INBOUND conference, co-founders Dharmesh Shah (@dharmesh) and Brian Halligan (@bhalligan) unveiled new customer r...

News

Roetzer to Present at Content Marketing World, INBOUND

The PR 20/20 team will be attending and speaking at Content Marketing World (Sept. 8 – 11) in Cleveland and INBOUND (Sept. 15 – 18) in Boston.  Conten...

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