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Taylor Radey

Taylor Radey is the director of marketing and a senior consultant at PR 20/20. She joined the agency in April 2013 with a background in digital and content marketing. She is a 2009 graduate of the E.W. Scripps School of Journalism at Ohio University, where she received a Bachelor of Science in Journalism, with a focus in public relations. Full bio.
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Recent Posts

Editor's Note: This post has been updated to include the SXSW 2015 slide deck. See below.

Marketing automation platforms save time, improve efficiency and increase productivity. They give companies an unprecedented ability to understand buyers, identify opportunities, track campaign performance and link marketing activities to business outcomes. 

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In spite of our increasing connectedness through digital channels, companies across industries continue to flock to trade shows, conferences and other industry events. It’s clear that these live events are educational, engaging and effective—and face-to-face marketing is still alive and well.

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The following is a guest post by Lauren Jung. Lauren is the co-founder of TheShelf.com, an influencer marketing platform that enables brands and agencies to connect with the most relevant influencers. You can connect with her on Twitter or LinkedIn.

In the last 10 years, the vast majority of businesses have adopted content marketing strategies to attract, inspire and educate their customers. Even as the digital marketing landscape changes, content continues to play an incredibly powerful role for B2C and B2B companies alike.  

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The following is a guest post by Nick Rojas. Nick is a business consultant and writer who lives in Los Angeles and Chicago. He has consulted small and medium-sized enterprises for over twenty years.

He has contributed articles to Visual.ly, Entrepreneur and TechCrunch, and often contributes to National Debt Relief. You can follow him on Twitter @NickARojas, or you can reach him at NickAndrewRojas@gmail.com.

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The 3 Rs of Adaptive Content Creation

Posted by Taylor Radey on December 17, 2014

Below is a guest post by Mike Cottrill, co-founder and CEO of [Beegit]. He's a recovering journalist and digital content strategist. He tweets about content, business and the Cleveland Browns @mrcottrill. His team tweets about lean and adaptive content @projectbeegit. You can also find Mike on LinkedIn.

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Below is a guest post by Elizabeth Victor, a brand advisor for Isentia. She enjoys sharing tips on media monitoring and analysis. You can find her on Twitter and Google+.

As social media has become more and more popular throughout the world, it is important for companies to adopt a new outlook toward customer service. 

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Marketing Trends to Watch in 2015

Posted by Taylor Radey on October 22, 2014

The marketing rate of change is accelerating, the technology matrix is growing, and the lexicon is ever evolving. Preparing 2015 marketing budgets and strategies can seem overwhelming with so many variables at play.

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Insights from INBOUND 2014

Posted by Taylor Radey on September 25, 2014

A movement is rising in businesses and agencies across the country and around the world. It can be seen in the exponential growth of HubSpot’s (@HubSpot) annual conference, with attendance nearly doubling every year since 2010.

More than 10,000 marketers, sales professionals, agency owners, developers, entrepreneurs and students gathered in Boston for the four-day event called INBOUND.

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Today at HubSpot’s (@hubspot) annual INBOUND conference, co-founders Dharmesh Shah (@dharmesh) and Brian Halligan (@bhalligan) unveiled new customer relationship management (CRM) solutions.

The HubSpot CRM collects and stores information on contacts, companies, deals and tasks in a centralized database. Additionally, Sidekick, the company’s evolved Signals product, provides real-time insights, notifications and tools when working outside of the platform.

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The PR 20/20 team will be attending and speaking at Content Marketing World (Sept. 8 – 11) in Cleveland and INBOUND (Sept. 15 – 18) in Boston. 

Content Marketing World

On Tuesday, Sept. 9 at 2:30 p.m., Paul Roetzer (@paulroetzer), CEO of PR 20/20 and author of
The Marketing Performance Blueprint, will present "7 Steps to Becoming a Performance Driven Content Marketer" as part of the Future Content track.

We have entered the age of content, context, and the customer experience. Audiences crave knowledge, answers, and entertainment, while marketers strive to provide remarkable brand experiences that capture the hearts and minds of their prospects and customers. Leading brands have become storytellers, but content creation and distribution is not enough.

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