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Built to Last: How to Build Strong Marketing Agency-Client Relationships

We’ve found as an agency that the most successful marketing programs are those built on strong client-agency partnerships—those in which there is a fo...

Social

Social Media Monitoring Tools Comparison Guide: 2012 Edition

Two years ago (August 2010), we published a Social Media Monitoring Tools Comparison Guide, which included a free downloadable spreadsheet that compar...

My Online Journey into Married Life: Changing My Name on Social Profiles

Editor's note: This post was updated in April, 2016. Check out the current version: Maiden to Married: A Channel-by-Channel Guide to Changing Your Nam...

The B2B Marketer's Guide to Going Inbound [Ebook]

The inbound marketing rules have changed. Simply attracting leads naturally through content, social networks and search engines is no longer enough—es...

Should You Create a Wikipedia Page for Your Business or Client?

The short answer and general rule of thumb: no. If you are worthy of inclusion, someone else will create a page for you.

Strategy Industry Business

Neuromarketing: A Peek into the Buyer’s Brain

Neuromarketing is the study of the brain’s reaction to marketing stimuli. It sets out to answer questions such as: Why do people make certain decision...

News

PR 20/20 Duo Appear on Cleveland’s Good Company

CLEVELAND—March 16, 2012—On Wednesday, March 7, PR 20/20 founder and CEO, Paul Roetzer (@paulroetzer) and consultant Tracy DiMarino (@TracyDiMarino) a...

News

Roetzer Appears on Good Company to Talk Facebook Timeline

CLEVELAND — Feb. 3, 2012 — Facebook recently announced that all users will be transitioned to Facebook Timeline over the next few weeks. This new prof...

News

Roetzer to Provide Super Bowl Coverage ... For Cleveland Advertisers

CLEVELAND ­— Feb. 3, 2012 ­— PR 20/20 founder and CEO, Paul Roetzer (@paulroetzer) will participate on the Cleveland American Marketing Association (A...

Social

Pinterest: An Introduction for Marketers

My infatuation with Pinterest, a social bulletin board and image-sharing site, started at my college roommate’s wedding this past September. While she...

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