An immersive experience in marketing strategy and performance management
The marketing industry is advancing at an unprecedented rate, creating seemingly insurmountable gaps in marketing talent, technology and strategy.
At a time when marketers face increasing pressure to measure the return on investment (ROI) of their campaigns and connect every dollar spent to bottom-line results, they are largely underprepared and underperforming.
And yet, there has never been a better time to be a marketer.
Marketing technology has changed the game. Organizations of all sizes have access to the tools and knowledge needed to grow more efficiently and intelligently, to outthink, rather than outspend, the competition.
The marketers who will redefine the industry in the coming months and years and be in high demand take a technical scientific approach.
Are you ready?
Accelerate Your Success
Join me live February 10, 17 and 24 at 1 p.m. EST for a three-part paid webinar event based on key concepts in The Marketing Performance Blueprint. The series is built for marketers, executives and entrepreneurs who are looking to advance their businesses, exceed ROI expectations and outperform the competition.
- Three webinars available live and on-demand.
- Session resources including slide decks, templates and worksheets.
- Crowdsourced learning and adaptive curriculum that evolves weekly based on attendee insights and questions.
- Signed copy of The Marketing Performance Blueprint.
- Special rates on future online events, as well in-person workshops and speaking engagements.
- Exclusive preview of and early access to a beta version of the Marketing Score Company portal, a new product feature that enables administrators to create company accounts, invite users, define roles, and view and export combined reports showing responses for all Company members.
“This is a book about what is possible. It is about unlocking your potential as a marketer and accelerating success for your organization."
This event explores what’s possible. During the series, you will gain the knowledge and tools needed to unlock your potential as a marketer, and accelerate success for your organization.
(Session 1) The Marketing Assessment: How to Analyze Your Company, Forecast Potential and Align Expectations
Every marketing plan should start with an honest internal marketing assessment. The assessment should consider perspectives from multiple stakeholders, including marketing and sales leaders, as well as key executives. The more involved all parties are in the entire strategic process, the easier it is to align needs, goals, expectations and priorities.
Session 1 demonstrates how to utilize subjective assessments—from the viewpoint of internal stakeholders—to build a solid marketing foundation and drive digital transformation within your business. Session details.
(Session 2) The Marketing Scorecard: How to Build a Customized Marketing Performance Dashboard
Measurement matters now more than ever. Marketing executives and business leaders are drowning in data. They have access to powerful tools that produce endless streams of information about contacts, including visitors, leads and customers. However, data without analysis is simply noise.
In Session 2, we’ll construct a sample Scorecard to align marketing KPIs with overall business goals, demonstrate a logical and well-documented process for updating and reporting results, and develop systems for turning data into intelligence and intelligence into action. Session details.
(Session 3) The Marketing Game Plan: How to Drive Growth with Integrated Marketing Campaigns
The proliferation of marketing channels, apps, mobile devices, social networks and content has given consumers more choices and greater control. Consumers want to be educated, enabled and entertained, on their terms. Loyalty can be fleeting for brands that are not transparent and engaged. Companies must break through the clutter, connect with consumers, and create personalized experiences throughout the customer journey.
In this final session, we strategize a marketing game plan model designed to build core strength, spur growth through existing assets, connect actions to outcomes, and allocate resources based on performance. Session details.
Each session is a deep dive into concepts and processes from The Marketing Performance Blueprint, using a hypothetical B2B company as the model. If you’ve read the book, the webinars will take your learning from theoretical to tactical, with practical applications, hands-on strategy building and live Q&A on how to translate the concepts from the book to your organization.
If you haven’t read The Marketing Performance Blueprint, this series is a crash-course in in modern marketing strategy and performance management. Don’t miss out on this opportunity to learn, collaborate and reimagine what’s possible for your career and business.
The marketing talent, technology and strategy gaps are very real, and they are impacting your business’ performance. Now is the time to take control.
Do not waste another minute or dollar with traditional thinking and conventional solutions. Soon, every company, including your competitors, will have the tools, talent and processes to excel.
But it is still early. Your organization has the opportunity now to differentiate and drive growth.
Let’s start the journey together.