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Analytics Data Analysis

How to Build a Marketing Tracking and Reporting Process

Based on our own analytic data, the vast majority of you reading this are marketers, sales pros, service professionals, and business executives. 

Marketing Team

Book Clubbin': Amplify Your Brainstorm Sessions with the Six Thinking Hats

Editor’s Note: The Book Clubbin’ series recaps business and marketing related books read by the PR 20/20 team each quarter as part of the agency book ...

Strategy

Audiences & Accelerators: Your Go-To Marketing Databases

Ready to drive strategy and performance?  I’m convinced there are two databases every marketer needs at-the-ready to do so effectively.  Audit your co...

Artificial Intelligence

Piloting AI: Get Started with Artificial Intelligence [Nov. 19 Webinar]

This post originally appeared on the Marketing Artificial Intelligence Institute's blog. The Marketing AI Institute was created and is powered by PR 2...

Strategy

Own Your Idea, Grow Your Audience with Storytelling [Case Study]

PR 20/20 launched Marketing Artificial Intelligence Institute in November 2016 with the mission to make AI more approachable and actionable for modern...

Social Strategic Planning

3 Crazy Helpful Insights for Your 2020 Social Media Strategy

Trust Insights, a marketing analytics and data consulting company, just dropped a stellar report about social media trends and what they mean for 2020...

Marketing Resources

20 of the Coolest Marketing Conferences to Attend in 2020

Marketing conferences have shaped my top team memories. I always leave events feeling more in sync with my colleagues, and usually with an expanded ne...

HubSpot

#INBOUND19 Recap: It's All About the Experience

Each year a few members of the PR 20/20 team head to Boston for a non-stop week of catching up with good friends, meeting new partners, taking in all ...

Marketing Strategy

Marketers: Simplify Your Approach to Strategic Planning (Interactive Assessment)

Crafting a marketing strategy is not a light lift.  With so many channels to choose from and endless data points to analyze, we could invest time and ...

Data Analysis

Save Time: Automate Marketing Performance Reporting

In most cases, marketers are creative sorts. We are communicators and storytellers, strategists and promoters. When we signed up for this gig, few (if...

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