The PR 20/20 Blog

Crafting a marketing strategy is not a light lift. 

With so many channels to choose from and endless data points to analyze, we could invest time and resources into thousands of areas. So where do you focus your efforts knowing that both time and resources are finite? 

It’s time to level set and prioritize those areas that are going to have the greatest impact on your marketing. 

Luckily, there’s a tool that will do the heavy lifting for you.

In most cases, marketers are creative sorts. We are communicators and storytellers, strategists and promoters. When we signed up for this gig, few (if any) of us came at it from an interest in statistics and math. 

Yet here we are, marketing in the digital age, where everything we do is trackable and we are without want for performance data. We are now expected to make marketing decisions based more on metrics than experience and intuition.

Editor’s Note: The Book Clubbin’ series recaps business and marketing related books read by the PR 20/20 team each quarter as part of the agency book club. This series will highlight key takeaways and top tips directly from each book club book.

Marketing is everywhere, whether you realize it or not. Businesses rely on marketing to fuel their overall success, and consumers rely on it to educate themselves on the purchases they plan to make.

This post originally appeared on the Marketing Artificial Intelligence Institute's blog. The Marketing AI Institute was created and is powered by PR 20/20. 

The first Marketing Artificial Intelligence Conference (MAICON) has come to a close, and hundreds of marketers from all over the world are now returning to their organizations to pilot artificial intelligence.

If you missed the event, check out these quotes from some of MAICON's incredible speakers for a taste of what to expect next year.

As marketers, we’re obsessed with trends and technologies that make us more efficient, drive better campaign results and simplify performance reporting. The majority of marketers wear multiple hats—juggling strategy, implementation and performance (among the nitty gritty details between each stage)—for our companies or clients.

So, what if you could gain access to technologies that would make your day to day better? With artificial intelligence (AI), you can.

At the heart of what we do, all marketers are storytellers. 

Through content marketing, we work hard to design narratives that inspire, inform, explain, and even challenge what our buyers might already believe.

Personalized, actionable marketing recommendations in minutes.

In 2012, we launched Marketing Score. This online assessment tool was designed to help organizations think critically about their marketing programs. By evaluating marketing across 10 aspects of your business, you can uncover valuable insights that drive growth.

Today, we’re charting an exciting course for the future of our company and the industry. It’s something we’ve been talking about for years, and I’m glad to share the vision here. 

Brands have the opportunity to do better marketing at scale, and in doing so, make the world a better place. 

The future of marketing is more intelligent and more human. 

Here’s what it means to you.

This post originally appeared on the Marketing Artificial Intelligence Institute's blog. The Marketing AI Institute was created and is powered by PR 20/20. 

In advance of the Marketing Artificial Intelligence Conference (MAICON), I interviewed a number of experts (i.e. our speakers) regarding their upcoming sessions and areas of expertise. They offered a sneak peak into what to expect from their topics (spanning disciplines like content marketing, email, sales, strategy, social and more), plus a bit of insight into their own trials with AI.

Picture this scenario: You Google a local business and find their listing online. You assume details like the hours, location and phone number are correct. You get in your car to go to the business, only to find they’re closed even though their online hours listed open. Or worse, the address listed online was inaccurate, and you arrive at the wrong location.

As a consumer, would you give this business another chance? Would you try to call them to find out their real hours or right location? If you answered no, you’re not alone— a total of 68% of consumers report that they’d stop using a local business if their online information is inaccurate. What’s worse is that 80% of those consumers say they lose trust if they see incorrect or inconsistent online listings.