The PR 20/20 Blog

As marketers, we’re obsessed with trends and technologies that make us more efficient, drive better campaign results and simplify performance reporting. The majority of marketers wear multiple hats—juggling strategy, implementation and performance (among the nitty gritty details between each stage)—for our companies or clients.

So, what if you could gain access to technologies that would make your day to day better? With artificial intelligence (AI), you can.

At the heart of what we do, all marketers are storytellers. 

Through content marketing, we work hard to design narratives that inspire, inform, explain, and even challenge what our buyers might already believe.

Personalized, actionable marketing recommendations in minutes.

In 2012, we launched Marketing Score. This online assessment tool was designed to help organizations think critically about their marketing programs. By evaluating marketing across 10 aspects of your business, you can uncover valuable insights that drive growth.

Today, we’re charting an exciting course for the future of our company and the industry. It’s something we’ve been talking about for years, and I’m glad to share the vision here. 

Brands have the opportunity to do better marketing at scale, and in doing so, make the world a better place. 

The future of marketing is more intelligent and more human. 

Here’s what it means to you.

This post originally appeared on the Marketing Artificial Intelligence Institute's blog. The Marketing AI Institute was created and is powered by PR 20/20. 

In advance of the Marketing Artificial Intelligence Conference (MAICON), I interviewed a number of experts (i.e. our speakers) regarding their upcoming sessions and areas of expertise. They offered a sneak peak into what to expect from their topics (spanning disciplines like content marketing, email, sales, strategy, social and more), plus a bit of insight into their own trials with AI.

Picture this scenario: You Google a local business and find their listing online. You assume details like the hours, location and phone number are correct. You get in your car to go to the business, only to find they’re closed even though their online hours listed open. Or worse, the address listed online was inaccurate, and you arrive at the wrong location.

As a consumer, would you give this business another chance? Would you try to call them to find out their real hours or right location? If you answered no, you’re not alone— a total of 68% of consumers report that they’d stop using a local business if their online information is inaccurate. What’s worse is that 80% of those consumers say they lose trust if they see incorrect or inconsistent online listings.

This post originally appeared on the Marketing Artificial Intelligence Institute's blog. The Marketing AI Institute was created and is powered by PR 20/20. 

I recently recorded a five-part Artificial Intelligence in Digital Marketing series with Kevin Walsh, product manager of machine learning at HubSpot, for HubSpot Academy’s YouTube channel.

Today, we’re introducing three new services—Automated Press Releases, Automated Performance Reports and Piloting AI™ Workshops—but, first, the backstory . . .

Artificial intelligence is accelerating change in the marketing industry, and your career:

• Consumers will demand greater personalization, while wanting to control their data and privacy.
• Technology will get smarter, intelligently automating traditionally human-powered activities while adding layers of complexity to your martech stack.
• Career paths will evolve. Some jobs will be lost, and new ones, some we can’t even fathom, will be created.
• Brands will need to become more human with greater resources dedicated to listening, relationship building, ethics, empathy, creativity, culture and community. AI should make us better people, professionals and brands.

Are you ready? Is your company ready?

In the spirit of summer soon approaching, we’re starting this post off with a little exercise. Don’t worry though, you can stay seated for this one...

Take a quick inventory of your inbox/es and answer these three questions:

Google Analytics can capture more than 360 metrics and more than 260 dimensions. Long story short, there are thousands of reports you can run in Google Analytics to evaluate the strength of your marketing program, in particular your website.  

But, when you’ve got access to vast amounts of data, where do you start and how do you avoid falling into endless, fruitless rabbit holes?