Skip to content
Ready North Who We Serve

We Love Clients with High Growth Goals

We primarily work with clients in the manufacturing / industrial, professional services, and association industries. 

Don't fit in the industries listed above? We've got you covered! Reach out and let's talk about how we can work on an ongoing or project basis.

CONTACT US

HubSpot Mega Menu V2

See What’s Possible with HubSpot and Ready North

We drive growth and make impactful change in our clients’ marketing, sales, and service programs with HubSpot. From onboarding to optimization and all the steps in between, our team has you covered.

Services Hub 3 (3)

Customized Marketing Solutions

Your business is unique. Each service is designed entirely around your challenges and goals. See how you can establish a personalized marketing plan, based on your definition of success.

mountain_canva_2

Learn From the Experts

We’re not shy about sharing our knowledge, expertise, and actionable insights you can use to improve your performance. Check out our blog for the latest in what’s new in the world of marketing.

Digital Marketing Resources

We are committed to advancing the industry through collaboration. Check out our resource center filled with templates, tools, ebooks, and more.

Taylor RadeyDecember 16, 20131 min read

The Future of Content Marketing is Here

Below are highlights from Paul Roetzer’s article in the November 2013 issue of Chief Content Officer, “Mapping the Next Frontier in Brand Storytelling.” Read the full article on the CMI blog.

-----

Consumers Crave Content The Future of Content Marketing is Here

Now more than ever, consumers tap into the wealth of data and information around them before making decisions, especially when it comes to spending their 

money. Both Google and the Marketing Leadership Council have found that consumers are in the driver’s seat of the purchasing process, and they want compelling content to guide them to the best vendor.

Metrics Matter

Marketers face increasing pressure to measure the ROI of campaigns and connect actions to outcomes. But while content marketing gives brands the ability to produce meaningful, measurable results, many teams lack the fundamental skills, marketing technology utilization, and integrated strategies to connect their efforts to the bottom line. And key performance indicator (KPI) weaknesses throughout the marketing funnel may be inhibiting organizations from achieving their performance goals.

The Next Generation of Content Marketers

A new generation of content marketers is rising, and they’re far more than writers and strategists. They are hybrids—tech-savvy A players able to execute across analytics, automation, content, search, web and more.

  • They devise content calendar strategies to match historical and predictive search patterns.
  • They use contextual content on their websites to adapt copy and calls to action at an individual visitor level.
  • They analyze data to turn information into intelligence, and intelligence into action.
  • Most importantly, they never stop seeking better talent, enhanced technology, and more intelligent and integrated content strategies.

And those that can overcome gaps in talent, technology and strategy are succeeding in far more than content. In The 2014 Marketing Score Report, released last week, we found that high performers in blogging dominated all others in a number of critical marketing performance metrics, as well as overall Marketing Score.

What’s Next?

As digital and traditional channels become flooded with brand content, does content marketing regress into a battle of budgets?

Or has marketing technology changed the game, giving organizations of all sizes access to the tools and knowledge to succeed by outthinking, rather than outspending, their peers?

Read the full article on the Content Marketing Institute blog.

avatar

Taylor Radey

Taylor Radey is the director of marketing and a senior consultant at PR 20/20. She joined the agency in April 2013 with a background in digital and content marketing. She is a 2009 graduate of the E.W. Scripps School of Journalism at Ohio University, where she received a Bachelor of Science in Journalism, with a focus in public relations. Full bio.

COMMENTS

RELATED ARTICLES