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Analytics Data Analysis

How to Build a Marketing Tracking and Reporting Process

Based on our own analytic data, the vast majority of you reading this are marketers, sales pros, service professionals, and business executives. 

Strategy Analytics Data Analysis

3 Ways IT and Marketing Can Improve the Use of Big Data

The term “Big Data” has come into play more and more since 2011. But just what is it, and how is it used? Google defines big data as: Extremely large ...

Analytics Search

One Simple Report to Measure Google's Mobile-Friendly Update Impact

On April 21, Google rolled out its mobile-friendly update. If you listened closely, you heard the online marketer community collectively start to hold...

Analytics Talent

A CMO’s Guide to Answering to Board Members

Boards control the purse strings and power in many organizations, and achieving their support is often paramount to your success as a CMO. However, fo...

Social Analytics

Get Analytical with Twitter’s Activity Dashboard

What is the ROI of social media? Nearly 90% of marketers want to know the answer to that question. Twitter’s (@twitter) new analytics feature is certa...

Technology Analytics Web

Who Can It Be Comin’ To My Site?

In 1981 Men at Work released, “Who Can It Be Now,” which I will argue is the world’s best ringtone and worst music video.

Analytics Web

Passing The New Google Analytics IQ Exam (2014)

Note: The information below is based on the 2014 version of the GAIQ exam. As of January 3, 2015, the certification has been updated. Read our updated...

Analytics Web Search

(Not Provided) on the Rise: 4 Tricks to Compensate for Lost Keywords

  “Words will always retain their power. Words offer the means to meaning, and for those that will listen, the enunciation of truth.” —V for Vendetta ...

Analytics

Wicked Simple Google Analytics Tip to Improve Your Content Strategy

Growing up, I loved The More You Know PSAs from NBC. They always featured my favorite television stars telling me how I could improve my life, and the...

PR / Media Relations Content Analytics

Picks of the Week: Dec. 25-31, 2010

As we start of 2011, let's take one last look at 2010, and see what articles the web had to offer those of us in the marketing and PR industry in its ...