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Based on our own analytic data, the vast majority of you reading this are marketers, sales pros, service professionals, and business executives. 

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The term “Big Data” has come into play more and more since 2011. But just what is it, and how is it used? Google defines big data as:

Extremely large data sets that may be analyzed computationally to reveal patterns, trends, and associations, especially relating to human behavior and interactions. 

An example of big data in action is Walt Disney’s use of the wireless tracking “MagicBands” in their parks. The MagicBands are able to track visitor information, like real-time location data, purchase history, information about the visitors, riding patterns and more. Disney analyzes the data to make better decisions to improve visitor experiences.

It’s not just huge conglomerates like Disney that are looking to take advantage of the vast amount of data now available to them. But, to be successful, this use of big data requires a strong partnership between marketing and IT. The collaboration of these two departments is crucial to retrieving the relevant data, and analyzing it in actionable ways.

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On April 21, Google rolled out its mobile-friendly update. If you listened closely, you heard the online marketer community collectively start to hold its breath.

Reason being, the full impact of the update could be significant (either positive or negative). It will play no favorites, as all websites across all locations and languages are subject to its judgment. 

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Boards control the purse strings and power in many organizations, and achieving their support is often paramount to your success as a CMO. However, for many, board meetings are an elusive ordeal, in which you’re not quite sure what to present or how your marketing program is being evaluated.

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What is the ROI of social media?

Nearly 90% of marketers want to know the answer to that question. Twitter’s (@twitter) new analytics feature is certainly a step in the right direction.

In July, Twitter launched its Tweet activity dashboard exclusively to a few advertisers and verified users. In late August, Twitter granted access to everyone, as long as you tweet in English, French, Japanese or Spanish, and have had an account for at least 14 days.

The activity dashboard enables us to know more information on how our tweets are performing, who and where our audience is geographically, and what topics are most popular.

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In 1981 Men at Work released, “Who Can It Be Now,” which I will argue is the world’s best ringtone and worst music video.

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Note: The information below is based on the 2014 version of the GAIQ exam. As of January 3, 2015, the certification has been updated. Read our updated post for everything you need to study for, and pass, the new exam: Passing the Google Analytics Individual IQ Exam (2015)

You got this.

I believe in you.

It’s just a test—Nothing to get all worked up about.

Google released an updated version of the Google Analytics Individual Qualification (GAIQ) on January 15, 2014.

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Words will always retain their power. Words offer the means to meaning, and for those that will listen, the enunciation of truth.”
V for Vendetta


But what happens when the words are silenced?

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Growing up, I loved The More You Know PSAs from NBC. They always featured my favorite television stars telling me how I could improve my life, and the world around me. I am only slightly exaggerating when I say they made me into the man I am today.

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As we start of 2011, let's take one last look at 2010, and see what articles the web had to offer those of us in the marketing and PR industry in its last week. Read on for articles covering: a nine-step strategy for checking your website's performance using Google Webmaster Tools, what the Internet really knows about you, how to use content to improve customer loyalty (not just generate new leads), why women dominate the PR industry (but often fail to make it to the top), and a interesting bit of advice on how to approach your life and career for success and happiness.

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