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No matter what content you write or what stories your brand tells, there’s a good chance a machine can help you do it better.

Artificial intelligence, despite any hype or buzz you hear, is a very real force in the marketing industry—and it’s changing the way brands and people create content.

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If you’re just diving into the world of artificial intelligence (AI), the sheer number of terms and confusing jargon can make the subject seem totally out of reach. Machine learning and deep learning are terms that could make any marketer’s head spin.

But it’s not as confusing as you may think, and because our mission at the Marketing Artificial Intelligence Institute is to make AI approachable for marketers, we’ll break it down for you.

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MAICON includes five interactive workshops and 37 general and breakout sessions—all developed to help marketers understand, pilot and successfully scale artificial intelligence.

Presenters will explore the next frontier in digital marketing transformation, covering topics such as: advertising, analytics, content marketing, email marketing, ethics, robotics, sales, strategy, voice and more. 

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This post originally appeared on the Marketing Artificial Intelligence Institute's blog. The Marketing AI Institute was created and is powered by PR 20/20. 

A lot of people suck at content strategy.

Don't worry: We're only human.

Content strategy is an art and a science, after all. Humans are great at the art part. We excel at the creative side of the process, like the creation of compelling content and telling stories that resonate with customers.

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Every year, research firm CB Insights publishes their AI 100 list of hot companies to watch in artificial intelligence.

The list is compiled using proprietary CB Insights data and by weighing aspects of each business, like its momentum, market, funding and quality of investors. The result is a list of 100 privately-held companies that are reinventing industries using AI and machine learning.

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I’ve attended and presented at hundreds of conferences in my nearly (gulp) 20 years in the industry, but, this is my first time on the event organizer side as we build the 
Marketing Artificial Intelligence Conference (MAICON).

And, like every event I’ve been to, we see the diversity and quality of the speakers as the fundamental building block of a great attendee experience.

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You’ve likely heard the hype: Artificial intelligence is everywhere. It’s taking over! ROBOTS WILL SOON DO OUR JOBS! HUMANS WILL GO EXTINCT!

Kidding. (If this is the AI news you’re hearing, you need a better source. I recommend the Marketing Artificial Intelligence Institute.) But AI is poised to massively influence how marketers work. It’s estimated that 80% of a marketer’s job function will be intelligently automated, to some degree, in the next 3-5 years—and AI and other analytics will have trillions of dollars in annual impact.

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Gartner and McKinsey Global Institute forecast trillions of dollars in annual impact from artificial intelligence, yet most marketers still struggle to understand what AI is and how to pilot it in their organizations.

A recent research project from MIT Sloan Management Review and The Boston Consulting Group (BCG) analyzed AI adoption based on a global survey of 3,076 business executives. The report—Artificial Intelligence in Business Gets Real: Pioneering Companies Aim for AI Scale—broke responding companies into four groups:

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6 Ways to Get Started with Marketing AI

Posted by Mike Kaput on November 8, 2018

How do I get started?

You don't need to know it all to build a competitive advantage with AI in your business and career.

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This post originally appeared on the Marketing Artificial Intelligence Institute's blog. The Marketing AI Institute was created and is powered by PR 20/20. 

How do you get started with, and scale, artificial intelligence in your marketing? There’s a conference for that, and you’re invited.

Registration for the inaugural Marketing Artificial Intelligence Conference (MAICON) is now open. The event will be held in Cleveland, Ohio at the Huntington Convention Center, July 16 - 18, 2019.  

MAICON is designed to help marketing leaders truly understand AI, educate their teams, garner executive support, pilot priority AI uses cases, and develop a near-term strategy for successfully scaling AI.

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