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This post originally appeared on the Marketing Artificial Intelligence Institute's blog. The Marketing AI Institute was created and is powered by PR 20/20. 

I recently recorded a five-part Artificial Intelligence in Digital Marketing series with Kevin Walsh, product manager of machine learning at HubSpot, for HubSpot Academy’s YouTube channel.

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Today, we’re introducing three new services—Automated Press Releases, Automated Performance Reports and Piloting AI Workshops—but, first, the backstory . . .

Artificial intelligence is accelerating change in the marketing industry, and your career:

  • Consumers will demand greater personalization, while wanting to control their data and privacy.
  • Technology will get smarter, intelligently automating traditionally human-powered activities while adding layers of complexity to your martech stack.
  • Career paths will evolve. Some jobs will be lost, and new ones, some we can’t even fathom, will be created.
  • Brands will need to become more human with greater resources dedicated to listening, relationship building, ethics, empathy, creativity, culture and community. AI should make us better people, professionals and brands.

Are you ready? Is your company ready?

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This post originally appeared on the Marketing Artificial Intelligence Institute's blog. The Marketing AI Institute was created and is powered by PR 20/20. 

How do you get started with AI?

AI is a complicated subject. It’s easy to get frustrated or struggle to “get it.” It can take weeks, months or even years for some marketers to fully understand what AI is and why it matters.

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No matter what content you write or what stories your brand tells, there’s a good chance a machine can help you do it better.

Artificial intelligence, despite any hype or buzz you hear, is a very real force in the marketing industry—and it’s changing the way brands and people create content.

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If you’re just diving into the world of artificial intelligence (AI), the sheer number of terms and confusing jargon can make the subject seem totally out of reach. Machine learning and deep learning are terms that could make any marketer’s head spin.

But it’s not as confusing as you may think, and because our mission at the Marketing Artificial Intelligence Institute is to make AI approachable for marketers, we’ll break it down for you.

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MAICON includes five interactive workshops and 37 general and breakout sessions—all developed to help marketers understand, pilot and successfully scale artificial intelligence.

Presenters will explore the next frontier in digital marketing transformation, covering topics such as: advertising, analytics, content marketing, email marketing, ethics, robotics, sales, strategy, voice and more. 

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This post originally appeared on the Marketing Artificial Intelligence Institute's blog. The Marketing AI Institute was created and is powered by PR 20/20. 

A lot of people suck at content strategy.

Don't worry: We're only human.

Content strategy is an art and a science, after all. Humans are great at the art part. We excel at the creative side of the process, like the creation of compelling content and telling stories that resonate with customers.

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Every year, research firm CB Insights publishes their AI 100 list of hot companies to watch in artificial intelligence.

The list is compiled using proprietary CB Insights data and by weighing aspects of each business, like its momentum, market, funding and quality of investors. The result is a list of 100 privately-held companies that are reinventing industries using AI and machine learning.

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I’ve attended and presented at hundreds of conferences in my nearly (gulp) 20 years in the industry, but, this is my first time on the event organizer side as we build the 
Marketing Artificial Intelligence Conference (MAICON).

And, like every event I’ve been to, we see the diversity and quality of the speakers as the fundamental building block of a great attendee experience.

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You’ve likely heard the hype: Artificial intelligence is everywhere. It’s taking over! ROBOTS WILL SOON DO OUR JOBS! HUMANS WILL GO EXTINCT!

Kidding. (If this is the AI news you’re hearing, you need a better source. I recommend the Marketing Artificial Intelligence Institute.) But AI is poised to massively influence how marketers work. It’s estimated that 80% of a marketer’s job function will be intelligently automated, to some degree, in the next 3-5 years—and AI and other analytics will have trillions of dollars in annual impact.

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