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Every year, research firm CB Insights publishes their AI 100 list of hot companies to watch in artificial intelligence.

The list is compiled using proprietary CB Insights data and by weighing aspects of each business, like its momentum, market, funding and quality of investors. The result is a list of 100 privately-held companies that are reinventing industries using AI and machine learning.

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I’ve attended and presented at hundreds of conferences in my nearly (gulp) 20 years in the industry, but, this is my first time on the event organizer side as we build the 
Marketing Artificial Intelligence Conference (MAICON).

And, like every event I’ve been to, we see the diversity and quality of the speakers as the fundamental building block of a great attendee experience.

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You’ve likely heard the hype: Artificial intelligence is everywhere. It’s taking over! ROBOTS WILL SOON DO OUR JOBS! HUMANS WILL GO EXTINCT!

Kidding. (If this is the AI news you’re hearing, you need a better source. I recommend the Marketing Artificial Intelligence Institute.) But AI is poised to massively influence how marketers work. It’s estimated that 80% of a marketer’s job function will be intelligently automated, to some degree, in the next 3-5 years—and AI and other analytics will have trillions of dollars in annual impact.

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Gartner and McKinsey Global Institute forecast trillions of dollars in annual impact from artificial intelligence, yet most marketers still struggle to understand what AI is and how to pilot it in their organizations.

A recent research project from MIT Sloan Management Review and The Boston Consulting Group (BCG) analyzed AI adoption based on a global survey of 3,076 business executives. The report—Artificial Intelligence in Business Gets Real: Pioneering Companies Aim for AI Scale—broke responding companies into four groups:

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6 Ways to Get Started with Marketing AI

Posted by Mike Kaput on November 8, 2018

How do I get started?

You don't need to know it all to build a competitive advantage with AI in your business and career.

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This post originally appeared on the Marketing Artificial Intelligence Institute's blog. The Marketing AI Institute was created and is powered by PR 20/20. 

How do you get started with, and scale, artificial intelligence in your marketing? There’s a conference for that, and you’re invited.

Registration for the inaugural Marketing Artificial Intelligence Conference (MAICON) is now open. The event will be held in Cleveland, Ohio at the Huntington Convention Center, July 16 - 18, 2019.  

MAICON is designed to help marketing leaders truly understand AI, educate their teams, garner executive support, pilot priority AI uses cases, and develop a near-term strategy for successfully scaling AI.

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This post originally appeared on the Marketing Artificial Intelligence Institute's blog. The Marketing AI Institute was created and is powered by PR 20/20. 

Marketers always have the same question when it comes to artificial intelligence:

“How do I get started with AI?”

The best way is to experiment with AI-powered marketing tools. But there are a lot of vendors out there. And a lot of bold claims about what AI can and can’t do.

So taking demos and trials of tools is a must.

We can point you in the right direction.

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Editor's note: This article was originally written by Loraine Burgerpublished on Simplilearn, and has been reprinted with permission. Burger is a content marketing specialist with more than ten years of experience in technical writing, content management, social media strategy and analytics.

The most astounding takeaway from Paul Roetzer’s presentation at INBOUND was the amount of misinformation and false hype around the reality of Artificial Intelligence (AI). Roetzer, who’s the CEO and founder of PR 20/20 and Marketing Artificial Intelligence Institute, unleashed a slew of examples of what AI is and what it isn’t, leading to an informative discussion about what digital marketers can be doing right now to prepare for future innovations.

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This post originally appeared on the Marketing Artificial Intelligence Institute's blog. The Marketing AI Institute was created and is powered by PR 20/20. 

Artificial intelligence has reached peak hype stage, but is it possible that its potential to transform marketing, and your career, is even greater than advertised?

Gartner forecasts global business value derived from AI is projected to reach $1.9 trillion in 2019, ramping up to $3.9 trillion in 2022 through three primary sources of customer experience, cost reduction and new revenue.

Meanwhile, McKinsey Global Institute projects up to a $6 trillion impact of AI and other analytics on marketing and sales, including the areas of pricing and promotion ($1.9T), customer service management ($1.0T), next product to buy/individualized offering ($1.0T), customer acquisition/lead generation ($0.7T), marketing budget allocation ($0.6T), churn reduction ($0.38T) and channel management ($0.32T).

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This post originally appeared on the Marketing Artificial Intelligence Institute's blog. The Marketing AI Institute was created and is powered by PR 20/20. 

“How do I get started with AI?” This is one of the top questions we get from marketers. A lot of professionals want to understand and apply AI to their work. But they don't know where or how to start.

It's understandable. There is a lot of content out there on AI. And there's a ton of hype.

So I want to walk marketers through how I would approach this process, using mock examples.

The goal? Show you how a brand could actually go from conception to reality with marketing AI.

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