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Brand Marketing Technology

3 Yext Features to Tap Into to Manage Your Brand's Online Presence

Picture this scenario: You Google a local business and find their listing online. You assume details like the hours, location and phone number are cor...

Brand

Book Clubbin': How Marketers Can Incorporate Talk Triggers Into Their Marketing Strategies

Editor’s Note: The Book Clubbin’ series recaps business and marketing related books read by the PR 20/20 team each quarter as part of the agency book ...

Brand

5 Brands That Earned Our Trust in 2018

Overall, 2018 was a “down” year for trust, according to Edelman’s annual Trust Barometer. The study found that people are unwilling to believe informa...

Strategy Brand

The Power to Look Beyond: Change Agents Bring the Future to Life

I’m surrounded by smart people. Some would call them strategists. Some would call them visionaries. Every day, I’m inspired to learn from my colleague...

Brand Search SEO

Clean Up Your Business' Online Presence

My favorite local hangout is a restaurant less than five minutes from my house. The large food portions, reasonable prices and friendly staff keep my ...

Brand

Is Influencer Marketing the Future of Marketing? (Infographic)

The following is a guest post from Shane Barker. Shane is a digital marketing consultant that specializes in influencer marketing, product launches, s...

Strategy Brand

3 Best Practices to Remember for Your Next Customer Loyalty Program

In the age of Amazon-style buying, customers expect instant answers and hassle-free purchasing.  Plus, competition is virtually everywhere you look. I...

Content Brand

How to Overhaul Your Blog: 5 Steps to a More Distinctive Brand Identity

Roughly two million blog posts are written every single day. I’ll just let that sink in.  Not to mention the relentless parade of updates on our socia...

Brand Business

Maximize Consumer Love This Valentine's Day (Infographic)

The following is a guest post by Sabrina Fenster. Sabrina is the Marketing Manager for The Shelf, an influencer marketing platform that enables brands...

Brand

How Patagonia Sells Lots Without Selling Out

Patagonia, the outdoor clothing retailer, was founded by climbing enthusiast Yvon Chouinard in 1973. It grew into one of the world’s most trusted high...

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