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Content Marketing in the Sharing Economy
At this year’s INBOUND 2014 conference in Boston, one session in particular really got me ...
5 Marketing Lessons from the 2014 Super Bowl Ads
Recently, I attended the 2014 Annual Super Bowl Ad Review, hosted by the Cleveland ...
Marketers and Musicians: The Parallels of Personal Branding
HubSpot co-founders Dharmesh Shah (@dharmesh) and Brian Halligan (@bhalligan) are not all ...
Are You Breaking the Rules for Outsourcing Branded Content?
On June 29, 2012, WBEZ’s This American Life sparked a debate with no foreseen expiration ...
Facebook Management Lessons Learned from Charmed
Prior to starting at PR 20/20, I was finishing up school and often found doing one of two ...
Why Branding Strategy Today Is More Important Than Ever
I’m not a fan of the, “_____ is dead” statements, but recently a pair of articles by ...
Bathing Suit Branding: Is Your Brand Exposed?
We have entered a 24/7/365 bathing suit season in business. You and your company are ...
Facebook Marketing Strategy Shift
Facebook has come a long way from its college years. In the past few months alone, it has ...
NBC's Fashion Star: Disruptive Marketing that Sells
Have you been watching NBC’s Fashion Star? And are you as obsessed as I am, or is the ...
Ebook Copywriting, Design, and Distribution Tips
Ebooks are powerful lead-generating and nurturing tools, useful for connecting with ...