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Personal Branding Talent Business

Students: How to Land Your Dream Marketing Internship

This post was written by Raquel Richards (@RaquelMRichards), a PR 20/20 intern studying PR at Ohio University.  The fight for top talent is more compe...


Message Not Received: Q&A With Phil Simon

Business professionals are drowning in data, and we receive more emails, notifications and requests than ever before. With all this noise demanding ou...

Brand Industry Business

Engage Customers Beyond the Purchase: Market Like Vitamix

Companies that sell costly items may not experience the same repeat buying behaviors as other companies, often making it difficult to market to custom...

Technology Industry Business

Roetzer to Present Origins of the Marketing Intelligence Engine at SXSW Interactive

Editor's Note: This post has been updated to include the SXSW 2015 slide deck. See below. Marketing automation platforms save time, improve efficiency...

Industry Business

How Google, Salesforce and HubSpot Built Successful Partner Programs

What do Google, Salesforce and HubSpot have in common? They’ve realized that partner programs are a powerful way to catalyze reach, sales and loyalty.


Harness Technology and Storytelling: 3 Takeaways from Disney Pixar

I am a huge fan of Pixar. In 1995, Toy Story became the first completely computer-animated, full-length motion picture, and by doing so made it social...

Social Business

Why Customer Service and Social Media Must Learn to Work Together

Below is a guest post by Elizabeth Victor, a brand advisor for Isentia. She enjoys sharing tips on media monitoring and analysis. You can find her on ...

Industry Business

Advice For Marketers From PayPal’s Billionaire Founder

This article was originally published on the Marketing Agency Insider blog.   Peter Thiel co-founded PayPal and provided Facebook with its first outsi...

Marketing Sales Alignment Business

The Path to Harmonious Sales and Marketing Alignment


10 Components of a Modern Marketing Foundation

This article was originally published on the Marketing Score Blog. We decided to share it here as well because we think you'll find great value in it....