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4 Tips for Building the Best B2B Email Newsletter

In the spirit of summer soon approaching, we’re starting this post off with a little exercise. Don’t worry though, you can stay seated for this one......

Content

Here's Why Your Static Premium Content Won't Cut It Anymore— And How to Future-Proof It With Interactive Content

Oh, premium content. We as marketers love our ebooks, whitepapers and infographics— they’re mutually beneficial pieces of content for both us and the ...

Content Marketing Strategy

Our Most-Shared Marketing Blog Posts from 2018

January is the month for reflection and self-assessment. We encourage one another to look back on the year and set new goals for the year ahead. Best ...

Content

How to Prepare Your Content Marketing Strategy for 2019 [WEBINAR]

Editor's note: This article was submitted by Natalie Slyman, the director of content and social media at Influence & Co. Natalie loves telling stories...

Content

7 Pillar Page Examples to Get You Started With Your Own

Editor's note: This article was originally written by Amanda Zantal-Wiener (@amanda_zw) published on HubSpot, and has been reprinted with permission. ...

Content Artificial Intelligence

5 Intelligent Content Tools to Disrupt Your Strategy Now

Content production is one of the more time-consuming functions of a modern marketer. Most people spend 2-3 hours writing a single blog post, and many ...

Content

4 Tips to Unleash Your Inner Content Creative Genius

Have you ever experienced writer’s block? If you’re a content marketer like me, chances are you have.  Fortunately, there are ways to overcome this bl...

Content

The 80/20 Rule: Why You Need to Spend More Time on Content Amplification

Consider your approach to writing a stellar piece of content.  You spend time researching the topic, gathering resources, organizing your ideas, draft...

Content Artificial Intelligence

How Will Organizing Content Marketing Change with the Advent of AI?

Editor's Note: The following excerpt originally appeared in Content Marketing Fast Forward. See the full article here.  Despite advances in marketing ...

Strategy Content

How to Maximize Your Content’s ROI Across 3 Core Audiences

Goal-oriented marketers aim to produce top-notch results that prove their efforts are worth it. Take content creation: We want to produce the most eff...