Goal-oriented marketers aim to produce top-notch results that prove their efforts are worth it. Take content creation: We want to produce the most effective assets, reach the right audiences, and in turn, gain more website visitors, obtain leads and boost our site’s rank.
But, while a good content asset is useful, what if you aren’t reaching the right audiences? Or, what if you aren’t reaching any audience at all, and your time is wasted on stale or unusable content?
As a simple example, take into account the amount of time it takes to produce a blog post. According to HubSpot, about 30% of marketers spend two to three hours writing blog posts. Now, multiply that by the two, three or four posts you’re producing in a week, and suddenly, you’ve devoted almost an entire workday to blog production, just to have no one read your efforts.
This is where maximum content distribution comes into play. Read below to learn several different promotion strategies, along with ideas to maximize your content’s ROI across three different types of audiences.