Editor's note: This article was originally written by Amanda Zantal-Wiener (@amanda_zw) published on HubSpot, and has been reprinted with permission. Zantal-Wiener covers tech news for the HubSpot Marketing Blog.
Earlier this year, a handful of my extremely bright and capable colleagues compiled a report on topic clusters. Now first, what the heck is a topic cluster?
A topic cluster is a method that uses a single "pillar page" as the main hub of content for a given topic. All of your content assets related to that topic link back to the pillar page— and the pillar links out to each asset.
Here's why it's critical to your content strategy.... More