Marketers love data, and with good reason. We’re able to back our recommendations and research with data-driven reasoning, proving our credibility.
But, let’s face it: Data in isolation isn’t visually appealing.
Who wants to read a spreadsheet full of numbers, or a blog post that lists one statistic after another before getting to the heart of the issue? How can we make data-fueled recommendations, all the while pleasing the eye and appealing to those of us who aren’t number savvy?
An infographic defined is a data-rich visualization of a story or a thesis used to educate, inform, build brand awareness and create inbounds links.
Read on to learn how and why infographics can add value to your marketing efforts.... More