As marketers, we’re required to wear many hats throughout the day— author, producer, consultant, data analyst, social media guru. The list goes on.
But in reality, how much time are marketers really devoting to these types of roles in comparison to planning? According to iMedia, the average marketer spends the majority of their time on planning tasks, whether that be scheduling or attending meetings, reading and responding to emails or managing relationships.
When you hear the term “hackathon,” does your brain immediately go to a room full of computer geeks furiously typing on multiple computers? If so, you’re not far off.... More