HubSpot’s Latest Product Updates Connect Marketing, Sales & Service
Looking for a one-stop-platform to build and maintain your website, do marketing automation (emails, social, workflows and more), and connect the dots with sales and service engagements? An all-encompassing customer experience—and the platform to make it happen—was the vision presented at this year’s INBOUND marketing conference by HubSpot.
In his keynote, HubSpot founder and CTO Dharmesh Shah (@dharmesh) talked about alignment. He also touched on a decision most companies weigh regarding their tech stack: Do we go with a platform that has “most of what I need,” or do we assemble a group of discrete products to get what’s known as “best-of-breed?” Sidenote that there are 5,000+ options for organizations choosing from the various marketing technologies out there … So what’s Dharmesh’s recommendation? Start with a core platform, then plug in the rest for the best of both worlds.
And in true alignment with HubSpot’s own mantra to solve for the customer (SFTC, see #3), the company introduced a platform update that now spans marketing, sales, integrations (Connect) and customer engagement—all built around the HubSpot CRM.... More