Over the past year at PR 20/20, we’ve spent time reflecting on our core audience—who they truly are and how we can inspire them. We call these people change agents. In the words of a colleague, a change agent is “a visionary who looks beyond, brings vision to life, and successfully champions ideas forward.”
These marketers aren't afraid to take risks to make an impact. So, we decided to spotlight these professionals in an ongoing series so we can all learn from their successes (and failures too).
In this spotlight, we’ve featured Cathy McPhillips (@cmcphillips), Vice President of Marketing at Content Marketing Institute (@CMIContent). Just in case you’re not familiar, CMI is the leading global content marketing education and training organization, teaching enterprises how to attract and retain customers through compelling, multi-channel storytelling.... More