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We originally published a blog in 2015 listing 40+ inbound marketing resources. We’ve added even more to the list, so read below for an update with even more resources for marketers.

As marketers, we spend hours researching the top trends and tactics to prove top-notch ROI and success. But what happens when you hit writer’s block, need to find the latest tech or are searching for best practices for campaign recommendations? You know the drill: You turn to the top content marketing influencers, blogs, publications and resources for a reinforcement. 

So, what marketing resources do you turn to on a daily basis? That’s the exact question I asked my PR 20/20 peers.

Check out the round up below to learn what the PR 20/20 relies on as the industry’s best marketing resources.

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The following is a guest post by John Hall. John Hall
 (@johnhall) is the CEO of  Influence & Co. , a keynote speaker, and the author of " Top of Mind ." You can book John to speak  here .


If I asked you to close your eyes and picture the two people you trust most in the whole world, who would you see? I see my wife and my mother. Years of offering wise counsel, challenging me to grow, and teaching me something new have fostered an incredible bond of trust and respect between us.

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Marketers face more pressure than ever to deliver real ROI on their marketing efforts. The good news: it’s the best time to be a performance-driven marketer. The tools, technology and talent available to build, execute and measure high-impact campaigns have never been more widely available.

But with the opportunities come obstacles from the sheer number of available courses of action. In a sea of available metrics, which ones are actually important? And once you determine that, what do you do with them?

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The year is drawing to a close, which for many marketers means it’s the perfect time to clean out the inbox, tackle that reading list, and set shiny new goals for 2016.

So curl up by the fire—or in your cubicle—and enjoy the must-reads on PR 20/20’s blog.

How did we select them?

In short, you did. We pulled posts with the highest pageviews in 2015, excluding any posts with an average time on page less than two minutes. After all, we’re looking for the most read posts—not the most clicked titles.

Note: If you’re curious which posts were most successful in garnering clicks (on search engines and social media), check out Sandie Young’s (@sandiemyoung) “How to Write More Clickable Headlines in 3 Easy Steps.”

The Most Popular PR 20/20 Posts in 2015

According to our readers, here are our 15 most popular posts in 2015. Enjoy!

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You’ve embraced inbound marketing or you’re considering it. And now, you want to talk results.

After all, whether you’ve been inbound for months or years—or want to know what that looks like—the million-dollar question is: How do I prove the ROI of my internal inbound marketing team or external agency partner?

Put another way: How do I know that inbound will pay off? Put simply: Many other businesses have used it to increase traffic, leads and sales. More than 92% of companies that use inbound increase their traffic; 40% increase their traffic by 75%. And 84% of companies increase their leads within seven months.

There are serious considerations that owners, executives and marketers must know about proving inbound ROI. This post details those considerations and shows you how to prove that your inbound marketing is driving bottom-line results.

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I’m huge music fan, and it wasn’t long ago that everywhere I drove, I’d have the music blasting in the car. But now, I can’t remember the last time I listened to music in the car.

What replaced the music? Podcasts.

I’m not the only one. Podcasts have taken off over the last couple years (or have seen a resurgence depending on who you talk to). Just take a look at some numbers from the Pew Research Center State of the News Media 2015 report:

  • Listeners of a podcast in the last month have almost doubled since 2008 - 17% (up from 9%).
  • One-third (33%) of all Americans 12 and older have listened to at least one podcast.
  • Podcast awareness has more than double since 2006 - 49% (up from 22%).
  • Publicly available data indicate a steady rise in number of active podcasts and number of download requests over the past three years.
  • Mobile devices are the preferred way to listen to podcasts.
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My daily mantra as an inbound marketer: stay focused, be passionate. 

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The marketing industry is fast-paced; it can shift in the blink of an eye. That means marketers must stay on top of the latest and greatest in customer behavior, technology and product development.

As marketers, how can we possibly stay afloat in an ever-changing industry? One way is to take some advice from others in the field, and sometimes you have the chance to do just that.

I recently had the opportunity to attend Afternoons at Ahuja, a panel discussion at Cleveland State University. The panel was moderated by Jim D’Orazio (@jimdorazio), CSU instructor and president of Practical Web Strategies, and focused on the B2C marketing trends of 2015. 

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This post is part of HubSpots second annual Inbound Marketing Week, a worldwide series of events inviting marketers to share industry knowledge and strategy best practices.

At the onset of each year, marketing influencers and brands weigh in on the leading trends expected to impact our industry. Even through the repetition, we continuously look to these articles with hopes that they will illuminate the keys to success or, better yet, provide us with an entirely new concept or idea.

In 2015, the conversation has been heavily dominated by a few obvious leaders—marketing automation, contextual marketing and personalization, mapping the customer journey, 

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In spite of our increasing connectedness through digital channels, companies across industries continue to flock to trade shows, conferences and other industry events. It’s clear that these live events are educational, engaging and effective—and face-to-face marketing is still alive and well.

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