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If you’re interested in growing your business, then lead generation campaigns are a must.

It’s not surprising that marketers are obsessed with leads. In fact, “53% of marketers say half or more of their budget is allocated to lead generation.”

These campaigns come in the form of gated content offers like survey reports, coupons, free events, job applications, and much more. There’s no shortage in creativity, so why the shortage in leads?

After hours of production, are you dedicating ample time and resources to promotion?

Below are ten tactics to distribute your offer, and capture more leads.  

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This post was written by PR 20/20 intern Sammie Fisher (@sammiefisher3). Sammie is majoring in strategic communication at the E.W. Scripps School of Journalism at Ohio University.

 

Do you need more blog subscribers? Of course you do.

Subscribers are loyal contacts that raised their hands saying they want to read your content. They help gauge what the industry wants to read and determine if your content is getting readership ROI. Plus, since subscribers have already opted in, they serve as the contacts you can market to in different ways when new campaigns are activated. 

If you aim to increase your subscriber base, publishing quality content (and more of it) is the first step toward understanding what resonates and what doesn’t.

The problem is that it takes time. You might be able to design a campaign or change your content marketing strategy by the end of this year, but what do you do if you need subscribers by the end of the month? 

You need some quick wins. This post will help you increase your subscribers using tactics that are easy to implement in a short period of time for fast results. 

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We all want to generate more qualified leads for our businesses. But how do we actually do it? For many companies, this is literally a million-dollar question.

This post breaks down how to think about qualified lead generation, which is important because the wrong mentality will cause you to spend enormous amounts of time and money pursuing the wrong goals. I’ve also included effective strategies out there for generating qualified leads.

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