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Just like any structure is built on a sturdy foundation, marketing depends on a strong, ground-up approach, or all else may crumble.

Marketing success isn’t derived from a single outperforming team member, a highly efficient technology integration or one successful campaign. Instead, a strong marketing core layers in success from multiple campaigns, perspectives, team members and stakeholders.

Laying a strong foundation is easier said than done, and it requires teams to take a step back and truly gut check where their successes stand. This is especially true if you’ve been operating at a “business-as-usual” mentality without raising eyebrows.

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