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Today, we’re charting an exciting course for the future of our company and the industry. It’s something we’ve been talking about for years, and I’m glad to share the vision here. 

Brands have the opportunity to do better marketing at scale, and in doing so, make the world a better place. 

The future of marketing is more intelligent and more human. 

Here’s what it means to you.

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Today, we’re introducing three new services—Automated Press Releases, Automated Performance Reports and Piloting AI Workshops—but, first, the backstory . . .

Artificial intelligence is accelerating change in the marketing industry, and your career:

  • Consumers will demand greater personalization, while wanting to control their data and privacy.
  • Technology will get smarter, intelligently automating traditionally human-powered activities while adding layers of complexity to your martech stack.
  • Career paths will evolve. Some jobs will be lost, and new ones, some we can’t even fathom, will be created.
  • Brands will need to become more human with greater resources dedicated to listening, relationship building, ethics, empathy, creativity, culture and community. AI should make us better people, professionals and brands.

Are you ready? Is your company ready?

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January is the month for reflection and self-assessment. We encourage one another to look back on the year and set new goals for the year ahead. Best of all: it’s a fresh, 365-day start.

Since you’ve probably already set your personal goals, what about your professional ones? How will you make your marketing program even savvier in 2019?

For a little inspiration, we pulled PR 20/20’s most-shared blog posts from 2018. We used Buzzsumo’s Content Analyzer to curate the top posts across Facebook, Twitter, Pinterest, Reddit, as well as links from other websites. Catch up on what you missed before you set your marketing intentions.

Best of luck in 2019! 🙌 

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