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Marketing Strategy

3 Ways to Win Big at ABM

You probably have the wrong idea about account-based marketing (ABM), says Robin Bordoli, CEO of NextRoll, in a talk from HubSpot’s INBOUND 2020 virtu...

Marketing Strategy

The role of marketing in a crisis? Be more human.

COVID-19. We’ve been watching it from afar, as the tidal wave slowly moved closer.  And suddenly, it was here. In the U.S., businesses and schools shu...

Marketing Strategy

Marketers: Simplify Your Approach to Strategic Planning (Interactive Assessment)

Crafting a marketing strategy is not a light lift.  With so many channels to choose from and endless data points to analyze, we could invest time and ...

Marketing Strategy

Book Clubbin': How to Better Your Marketing with Empathy and Service

Editor’s Note: The Book Clubbin’ series recaps business and marketing related books read by the PR 20/20 team each quarter as part of the agency book ...

Strategy Technology Marketing Strategy

More Intelligent, More Human: The Future of Marketing Is Both

Today, we’re charting an exciting course for the future of our company and the industry. It’s something we’ve been talking about for years, and I’m gl...

Artificial Intelligence Marketing Performance Marketing Technology Marketing Strategy MAICON

Dawn of the Intelligently Automated Agency

Today, we’re introducing three new services—Automated Press Releases, Automated Performance Reports and Piloting AI™ Workshops—but, first, the backsto...

Content Marketing Strategy

Our Most-Shared Marketing Blog Posts from 2018

January is the month for reflection and self-assessment. We encourage one another to look back on the year and set new goals for the year ahead. Best ...