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Editor’s Note: The Book Clubbin’ series recaps business and marketing related books read by the PR 20/20 team each quarter as part of the agency book club. This series will highlight key takeaways and top tips directly from each book club book.

Thinking. It’s something we do on a daily basis. From deciding what you want in your coffee to preparing for a business call, thinking is required for almost every aspect of daily life.

But, how often are other people thinking the same way we are? 

As marketers, it’s critical to have a strategic process in place to ensure your company is maximizing its efforts every single day.

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