Measurement

The Road to MROI: The 5 Marketing Costs You Should Be Tracking

For the first time in several years, marketers are being hit with the dreaded words: budget cuts.  According to Gartner’s CMO Spend Survey, marketing ...

Measurement Technology

How to Build Your Own Powerful Marketing Performance Tools

By losing our biggest family golf championship, I stumbled upon an insanely powerful, free platform that lets you build your own marketing performance...

Strategy Measurement Business

The Road to Marketing ROI: A Beginner’s Guide to the Metrics That Matter

It’s never been more important for marketers to understand their company’s business fundamentals. This sounds obvious. We should know—and understand—h...

Social Measurement

Social Media Checkup: Are You Delivering Value?

Only 50% of all boardrooms are convinced on the value of social media, according to The Guardian. But, from a marketer’s perspective, we understand th...

Measurement Content

Influencer Marketing: Why Relevance Is More Important Than Vanity Metrics

The following is a guest post by Lauren Jung. Lauren is the co-founder of TheShelf.com, an influencer marketing platform that enables brands and agenc...

Strategy Measurement Content

The Most Overused Stat of 2014 (and How to Make it Irrelevant)

By now you've undoubtedly heard it, especially if you're in marketing. It had to be the most overused statistic of 2014. Can you guess what it is?

Strategy Measurement News Technology Industry

Introducing The Marketing Performance Blueprint [New Book]

“Marketing is now, as it has always been, an art form. But the next generation of marketers understands it can be so much more. These innovators are r...

Strategy Measurement

How To Define Critical KPIs Across the Marketing Funnel

This article was originally published on the Marketing Score Blog. We decided to share it here as well because we think you'll find value in it too. L...

Strategy Measurement Technology

The One Marketing Plan You Shouldn’t Live Without, But Often Do

Remember Magic Eye pictures? One Christmas, my uncle framed one for me and each of my cousins. It was one of the more memorable gifts that year becaus...

Strategy Measurement

18 Possible Lead Sources Your Organization Needs to Measure

This article was originally published on the Marketing Score Blog. We decided to share it here as well because we think you'll find value in it too. L...

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