Why do visitors come to your website? And what do they want when they get there? The answer to these questions should be the heart of website design.
It’s easy to get caught up in visuals, such as the interactive elements that can make you feel like your website is living in 2118 when everyone else’s is in 2018.
But when it comes down to it, your website needs to make it as easy as possible for visitors to find what they’re looking for. In fact, 76% of survey respondents said the most important aspect of a website’s design is that it makes it easy for them to find what they want.... More