Great marketers understand the importance of having good data on their businesses. So much, in fact, that they’re doing everything they can to get their hands on as much data as possible.
That’s great! We recommend that. But what are you doing with all of the data you’re collecting?
For many of us, the answer is glancing at our collected analytics once a month, quarter or year because we don’t really have the time to deep dive through Google Analytics and excel spreadsheets.
All that telling data you’re collecting, including trends and insights your boss and CEO might be very interested in, is going to waste.... More