The PR 20/20 Blog

Great marketers understand the importance of having good data on their businesses. So much, in fact, that they’re doing everything they can to get their hands on as much data as possible. 

That’s great! We recommend that. But what are you doing with all of the data you’re collecting? 

For many of us, the answer is glancing at our collected analytics once a month, quarter or year because we don’t really have the time to deep dive through Google Analytics and excel spreadsheets.

All that telling data you’re collecting, including trends and insights your boss and CEO might be very interested in, is going to waste.

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As marketers, we’re required to wear many hats throughout the day— author, producer, consultant, data analyst, social media guru. The list goes on.

But in reality, how much time are marketers really devoting to these types of roles in comparison to planning? According to iMedia, the average marketer spends the majority of their time on planning tasks, whether that be scheduling or attending meetings, reading and responding to emails or managing relationships.

What if you could spend less time planning for success, and more time actually reaching it? That’s the exact thought process behind PR 20/20’s Marketing Growth Hackathon^TM.

When you hear the term “hackathon,” does your brain immediately go to a room full of computer geeks furiously typing on multiple computers? If so, you’re not far off.

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Why are you partnering with a marketing agency? Chances are, you want to take marketing performance to the next level.

According to the 2017-18 Global Digital Outlook report from SoDA and Forrester Research, leveraging data to make smarter and faster decisions is marketers’ top strategy for growth over the next 2-3 years. But there’s a gap. According to the same report, 43% of marketers want stronger data capabilities from agency partners.

So, how do you determine whether you’re partnering with a data-savvy and performance-driven agency? Consider the below checklist a starting point.

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