Editor's note: This post was originally published by Content Marketing Institute and has been edited for comprehensiveness.
After months of planning, research, writing, and design, your new B2B research report is set to launch.
Personas have been defined. Databases have been segmented. Website traffic, lead generation, and sales conversion goals are all set. And your project management system has been stacked with all the standard elements of a successful content marketing campaign, such as:... More