PR / Media Relations

8 Ways Public Relations Can Fuel Successful Content Marketing

Editor's note: This post was originally published by Content Marketing Institute and has been edited for comprehensiveness.  After months of planning,...

Strategy PR / Media Relations

40 PR Pros Share Influencer Marketing Tips & Tricks [SlideShare]

The following is a guest post by Sabrina Fenster. Sabrina is the Marketing Manager for The Shelf, an influencer marketing platform that enables brands...

PR / Media Relations

4 Considerations for Managing Your Brand Reputation Online

Below is a guest post by Elizabeth Victor, a brand advisor for Isentia. She enjoys sharing tips on media monitoring and analysis, as well as PR measur...

PR / Media Relations Brand

Pitch Smarter, Not Harder: 4 Tips to Improve Media Relations

Pitching is an art. It takes time, research, and flexibility to pull off a great media relations strategy. Well that, and being able to offer newswort...

Strategy Social PR / Media Relations

ESPN Evolves with the Media Landscape

The media landscape is changing and fragmenting. New digital, social and mobile channels continue to fuel how, when and where we experience media. Mor...

PR / Media Relations

Journalists Are Outranking Marketers in Search (And That’s OK)

Journalists are not your enemy. They are a resource that marketing and PR professionals should try to work with regularly, in an effort to earn third-...

PR / Media Relations

How to Prepare a Company Spokesperson for a Live Broadcast Interview

You researched…  …you pitched… …and, you succeeded (at landing a live broadcast interview!). This occasion warrants the happiest of dances, my friend....

PR / Media Relations

The Truth Prevails: Transparency in Crisis Communications

“Tell the truth.”    “Say you’re sorry.” They’re both lessons we’ve all been taught since a very young age—yet, they’re also lessons that are often fo...

PR / Media Relations

Why Guest Posts Belong in Your PR Strategy

Pitching guest posts and byline articles is as important of a strategy as pitching a news tip or story idea. With many media outlets experiencing shri...

PR / Media Relations Content

Blogger Outreach: A Tactic to Keep Your Strategy Fresh

This is a guest post by Kristen Matthews, marketing and community manager for GroupHigh in Boulder, Colorado. She loves the collaborative elements of ...

Comments