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Is your site’s content going stale? Or is this the first time you’re considering offering a blog or resource section on your site? Either way, it sounds like it’s time for a new editorial calendar. And if you’re putting all of this work into creating new content, you’ll probably want it to rank. In April 2017, there were 345 million Tumblr blogs alone, which means there’s a lot of content to compete with these days. 

This post will help you lay the groundwork for an effective content calendar rooted in SEO strategy. If you’re looking for a new editorial approach, you’ve found the right resource. 

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Clean Up Your Business' Online Presence

Posted by Tracy Lewis on November 22, 2016

My favorite local hangout is a restaurant less than five minutes from my house. The large food portions, reasonable prices and friendly staff keep my husband and me returning. But, they weren’t always right down the street. Before moving to their current location, they were 10 minutes up the road.

When they announced the opening of the new, larger space, most established customers followed them eagerly. But would new customers be able to find this hidden gem?

That depends on where they are looking.

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The following is a guest post from Michael Peggs. Peggs is the founder of Marccx Media, a digital marketing agency specializing in Search Engine Optimization (SEO) and Search Engine Marketing (SEM). Before Marcxx, Peggs worked at Google in business development, forming digital media and advertising partnerships in the United States and Asia. He is also a contributor to The Huffington Post, FastCompany and Business Insider as well as and podcaster, hosting the iTunes Top 10 New & Noteworthy Podcast You University. You can connect with Michael (@MichaelPeggs) on Twitter. 

Generating traffic to your website requires going beyond the page, so to speak. It’s great that you used proper H1 headers, implemented powerful keywords, and sprinkled in a few internal links. But if you want to take your brand’s exposure up a notch, you must focus on building an effective off-page SEO strategy. If done correctly, your website will start earning backlinks on its own, improving your search engine rank and overall SEO. Plus, I think we would all like to work smarter instead of harder, right? Here are 3 link-building strategies to get you started.

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“SEO is no longer just about 200 ranking factors," according to Gianluca Fiorelli, SEO and web marketing consultant. “SEO is about making our websites become the sources Google cannot help but use for answering queries.”

How do we, as content marketers, focus on making our websites these undeniable sources for answers? First, we need to understand how Google operates in 2016, and where Google is headed. From Penguin to Possum, in what direction is Google heading now?

Continue reading for an update on Google’s current state, why SEO is important and how marketers can tailor SEO strategies for a sustainably high-ranking future.

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A lot can be said about SEO for blogging, but maybe you’re just looking to brush up on the basics for your next post. Perfect—you’re right where you should be. You’ve landed on a simple, yet effective, guide to optimizing your next masterpiece.

In this post, we'll cover crucial keyword research tips, how to select terms, what elements to optimize within an individual post, plus a bonus tip at the end.

Let’s get started so you can get blogging.

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The following is a guest post from Matt Banner. Matt is a seasoned blogger and entrepreneur, with a decade of experience in the online world of blogging, SEO, and marketing. You can find him online @BlastYourBlog.

While some people like to interchange the two terms, link building and content marketing are very different from one another. That being said, both are aimed at providing value to the reader, and in that way they compliment each other in a number of ways.

Below, we’ll look at these two terms and how they fit together, plus an infographic packed with all the latest link building strategies.

Content Marketing & Link Building: Two Peas in a Pod

When you boil it down, link building can result in epic content and content marketing can help you build links. But, on their own, they are very different approaches with varying goals. Even so, they can work together.

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The following is a guest post from George Anderson (@GT_Anders). George is the lead content writer at 216digital, a web design, development, and digital marketing agency in Cleveland. Connect with him on LinkedIn, or find 216digital on Twitter.

When it comes to link-building services for SEO, it’s critical that we educate our prospects and clients. The theory behind white-hat link-building requires an explanation that’s both technically correct and easily understood. If digital marketers can’t articulate their link-building programs in layman’s terms, they’re setting everyone up for disappointment.

Many webmasters started practicing SEO before Google’s recent algorithm updates. The techniques these webmasters learned years ago will no longer help their SEO; in fact, black hat techniques (like spam links in comments and paid directory listings) will only harm SEO today. While there are many components to SEO, including onsite optimization and disavowing any spam links built in the black hat days, the number of quality links built to a domain is still the most important factor in Google’s ranking algorithm.

Luckily, white-hat link-building still offers real SEO value. It’s arguably the only legitimate way to “play offense” in the game of SEO.

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Moz recently released its biannual Search Engine Rankings Correlation Study and Expert Survey. This is consistently an excellent read for anyone hoping to improve their optimization tactics and approach. 

The No. 1 item in Moz’s Ranking Factors summary reads: We continue to see lower correlations between on-page keyword use and rankings. This could likely be because Google is smarter about what pages mean (through related keywords, synonyms, close variants, and entities) without relying on exact keyword phrases. We believe matching user intent is of the utmost importance.

It was this aspect of search that Will Critchlow (@willcritchlow), CEO of Distilled, focused a large part of his INBOUND 2015 session on. The session, “The Future of Search,” described some of the dramatic changes affecting search results, and what we as marketers should be doing now to set our companies and clients up for success. 

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Websites have become the new front door to organizations, and serve as the foundation of integrated, inbound marketing campaigns. Unlike websites of the past that were static brochures, today's websites provide companies with the opportunity to regularly publish relevant, optimized and link-worthy content, such as eBooks, case studies and online videos.

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