Editor's note: This article was originally published on HubSpot and has been reprinted with permission.
There's nothing quite like a sudden Google algorithm update to leave marketers feeling equal parts confused and concerned. It seems like they wait for you to get all of your ducks in a row and then unleash an update that makes your efforts instantly obsolete.
Sure, they're pretty open about that fact that they're doing this for everyone's own good -- each algorithm tweak brings us one step closer to more relevant search results, after all. However, there is still some secrecy behind exactly how Google evaluates a website and ultimately determines which sites to show for which search queries.
That said, there are a number of tools out there -- some free, some paid -- that help you to look at your own site the way that Google sees it.
These tools are critical to your organic search strategy because they allow you to focus on the elements of your site that Google deems important. In this post, we'll walk through 12 such tools that all help you run a site analysis like a marketer ... and a Google bot!... More