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Sometimes, social media can be an enigma.

You manage your brand’s social media presence, and you post stimulating photos with catchy captions day in and day out. Unfortunately, your fans don’t seem to see it that way, and you die inside at the measly 33 likes you received on your last Instagram photo.

Your competitors, on the other hand, are falling asleep each night to sweet dreams of likes, comments and DMs galore.

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Roughly 2.34 billion people worldwide use some form of social media. That’s a lot of potential followers, clicks, likes and engagements waiting to happen with your brand on social. But, what good are these metrics if you’re not in tune with what your audiences are saying? 

Creating relevant, engaging social media content for all of your brand’s channels is only half the battle. Staying up to date on what your followers are engaging with, and using social platforms as a communication tool to connect with leads, prospects and customers, monitor complaints and address questions is the other half. And to do this effectively, you need to proactively monitor and engage with your audiences.

This is where HubSpot’s monitoring tools become your best friend.

By taking advantage of all of HubSpot’s social capabilities, monitoring your feeds becomes easier and more effective.

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From changes in algorithms to new features, social media is constantly evolving. It can be a full-time job staying up to date with Facebook, Instagram, Twitter and the like.

However, with these challenges come opportunities for brands to grow their fan base and leverage audiences like never before.

The key to keeping up? Agility—being able to move quickly, nimbly and easily.

Below we highlight four brands that are taking their social media presence to the next level through agile marketing. Marketers, these tips can breathe life into your company’s social media strategy.

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Social media helps businesses to connect more meaningfully with customers and prospects, and ultimately boost revenue and sales. In fact, 52% of businesses that utilize various social media platforms feel it positively impacts revenue and sales.

Now more than ever, social media is crucial to lead generation via paid ads, and also offers inventive tactics to reach new audiences, boost a subscriber base, establish a company tone, and so much more.

But, how can you stay on top of ever-evolving trends, tools and features to ensure you are getting the most out of various social media networks?

After all, it's no secret that social platforms are constantly unveiling new innovative features and tools to help businesses utilize their product in creative ways. Let’s also not forget the trials and tribulations that social tools have created for businesses (hint: Facebook’s many algorithm changes).

So, what are some of the latest social media advancements businesses can utilize to improve their social strategies? I’m here to help you dive into the latest and greatest social platforms have to offer to keep your business fresh and relevant.

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Social media has made a profound impact on the way products and services are purchased and sold. Because of this, industry leaders have begun to focus their efforts on social media to prospect, nurture leads and foster sales opportunities—familiarly known as social selling

The term—coined by researchers at the University of British Columbia—explains how relationship building indirectly affects purchasing behaviors. 

Fortunately for marketers, LinkedIn knows a thing or two about social selling. In 2014, the networking service released Sales Navigator to its 347 million users. Since its launch, the Navigator has provided companies with practical sales solutions. Take it from Microsoft, which improved sales productivity 38%.

Read below to learn how your company can expand its network, streamline sales and create a trustworthy brand.

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Developing a credible, consistent presence on social media may seem like a daunting task for small or mid-sized businesses. But, with a strategic approach, the time spent is well worth it.

Social media is a communication cornerstone for more than one generation. In fact, research shows that there are nearly 3.4 billion Internet users worldwide. Of those, 2.3 billion have social media accounts. 

Still worried your audiences aren’t there? Think again. The likelihood that your audiences are on social media has never been higher. In fact, users 65 years and older made up the fastest-growing age range in 2015, followed by 18-29-year-olds.

This guide explains how small businesses can—and should—take advantage of the opportunities that social media has to offer to help grow and enhance their business. 

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On Aug. 8, 2015, I put on a white dress and walked down the aisle to marry the man of my dreams.

It was wedding bliss! But it wasn’t without a lot of planning, organization and preparing. For the 18 months leading up to the big day, we covered everything from flowers to cake flavors to changing my name.

It was all magazine photos and cake tastings until I realized what it really meant to change my name, both legally and digitally.

My husband was in full support of me changing or keeping my name. So I thought long and hard about it, and in the end, I decided to take his last name.

I was excited! I assumed I would get a new driver's license and Social Security card, change my name on Facebook, Twitter, Instagram and LinkedIn profiles, and I’d be all set, right?

Wrong. It’s not as easy as you might think. And obviously your name—online and offline—is a big part of your personal brand. 

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Remember when Myspace and Friendster were a novelty? Roughly 12 years ago, no one could have predicted the impact sophisticated social networks would have on international business, communications, activism and culture. 

There are more than 1.23 billion monthly active users on Facebook, 396 million on LinkedIn, 307 million on Twitter, 100 million on Pinterest … and that’s just a shortlist. 

Social media keeps us connected to friends and family across the globe, informed on worldwide events, and has completely disrupted modern consumerism. Social media made the “selfie” possible, and has even given us a window into space

Brands have already realized the significance of a social presence. But, we as marketers, have yet to master social media management.

And, it's understandable considering targeted audiences are segmented across networks, all demanding relevant, personalized messaging, plus real-time responses to complaints and questions. Luckily, there are solutions out there to make our lives a bit easier. 

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Only 50% of all boardrooms are convinced on the value of social media, according to The Guardian.

But, from a marketer’s perspective, we understand the value social brings for brand awareness, positioning and more human engagements. In fact, 92% of marketers say social media is important for their business, and 80% indicate their efforts increased website traffic.  

If you can’t prove the ROI your social media efforts are delivering to the ones that matter––whether clients or c-suite executives––then it may be time to give your overall strategy a checkup. 

To ensure you’re delivering tangible impact and delivering value to your organization, build a custom social strategy that fits with your brand, industry and audience. Read below to learn the importance of performing a social media checkup, including 3 simple variables you can monitor to tailor social activity to targeted audiences. 

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LinkedIn (@LinkedIn) offers the perfect opportunity for your company to connect with industry professionals. 

It’s the most professional of social networks, and arguably the most important for B2B networking. In fact, LinkedIn traffic has the highest visitor-to-lead conversion rate at 2.74%.

But like any social strategy, you must have a grasp on your approach before you can maximize the benefits.

I recently watched a webinar hosted by Jonathan Vazquez, Customer Success Representative at LinkedIn, called “How to Get the Most Out of LinkedIn Company Pages.”

Outlined below are four actionable takeaways businesses should follow to enhance marketing techniques for their LinkedIn company pages.

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