Remember when Myspace and Friendster were a novelty? Roughly 12 years ago, no one could have predicted the impact sophisticated social networks would have on international business, communications, activism and culture.
There are more than 1.23 billion monthly active users on Facebook, 396 million on LinkedIn, 307 million on Twitter, 100 million on Pinterest … and that’s just a shortlist.
Social media keeps us connected to friends and family across the globe, informed on worldwide events, and has completely disrupted modern consumerism. Social media made the “selfie” possible, and has even given us a window into space.
Brands have already realized the significance of a social presence. But, we as marketers, have yet to master social media management.
And, it's understandable considering targeted audiences are segmented across networks, all demanding relevant, personalized messaging, plus real-time responses to complaints and questions. Luckily, there are solutions out there to make our lives a bit easier.