Picture this: A B2B SaaS company with $2 million in funding and aggressive growth goals is struggling to meet lead-generation targets. The marketing team is consistently blogging, distributing content across their social networks, and producing high-quality premium content pieces monthly.
Despite the effort, not enough people are finding and engaging with the content. In fact, they are still quite reliant on purchased contacts. So what should they do? It’s the universal marketing performance struggle.
Most startups suffer from a lack of reach at the top of the funnel. And it’s no wonder, considering the oversaturation of branded content and the ever-increasing battle for consumer attention.
That’s why it’s more important than ever that we plan faster, experiment more efficiently and adapt to constantly accelerate success. In fall 2015 we introduced Marketing Growth Hackathons as a planning model to do just that. Our goal was to condense 30 days worth of planning into 3 hours.... More