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Strategy

Why (and How) We Launched Our New Website

Last year, it became increasingly evident that we had outgrown our existing website.  Between 2016 and 2019, PR 20/20 had evolved so much that the web...

Strategy

Audiences & Accelerators: Your Go-To Marketing Databases

Ready to drive strategy and performance?  I’m convinced there are two databases every marketer needs at-the-ready to do so effectively.  Audit your co...

Strategy

Own Your Idea, Grow Your Audience with Storytelling [Case Study]

PR 20/20 launched Marketing Artificial Intelligence Institute in November 2016 with the mission to make AI more approachable and actionable for modern...

Strategy Technology Marketing Strategy

More Intelligent, More Human: The Future of Marketing Is Both

Today, we’re charting an exciting course for the future of our company and the industry. It’s something we’ve been talking about for years, and I’m gl...

Strategy Marketing Cores

The 5 Fundamentals of a Strong Marketing Core

Just like any structure is built on a sturdy foundation, marketing depends on a strong, ground-up approach, or all else may crumble. Marketing success...

Strategy

The Marketing Growth Hackathon: Spend Less Time Planning, More Time Doing

Editor's note: This post was originally published in 2015 and has been updated to be more current and comprehensive. "High performers differentiate by...

Strategy

Why a Marketing Growth Hackathon Precedes Strong Strategy Creation

Behind every great marketing campaign is a documented strategy. Sometimes you can simply start executing on tactics that sound promising and see what ...

Strategy

5 Actionable Ways to Apply B2B Content Marketing Trends in 2019

According to Content Marketing Institute Research Director Lisa Beets (@LisaBeets), “Nearly all top-performing B2B content marketers—90%—put their aud...

Strategy Inbound Marketing

Change Agent Spotlight: Content Marketing Institute Leader Gives Inside Look at Model Inbound Approach

Over the past year at PR 20/20, we’ve spent time reflecting on our core audience—who they truly are and how we can inspire them. We call these people ...

Strategy Brand

The Power to Look Beyond: Change Agents Bring the Future to Life

I’m surrounded by smart people. Some would call them strategists. Some would call them visionaries. Every day, I’m inspired to learn from my colleague...

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