Disclaimer: this is not your average end-of-year tips and tools blog post.
We get that annual planning is a beast, and marketers everywhere are wrought with expectation and reporting woes.
If numbers are down, how can you prove that next year’s performance will improve? And if your numbers are up, what can you do to keep climbing?
You need an actionable, original marketing plan—driven by purposeful planning and backed by data—to truly gain executive buy-in.
Thus, below we’ve outlined seven tips (including PR 20/20 tools, concepts and templates) that can lead to actionable change. The following tactics featured (of which are nearly all free) will add value to your planning framework, year-over-year analysis and assessment, performance reporting, team brainstorming, integration with artificial intelligence, and more.... More