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Strategy Technology

How Marketers Can Get Started with Video

Editor's note: This post was originally published in 2016 and has been updated to be more current and comprehensive. Lights, camera, action. Video has...

Strategy

Why Your Marketing Plan Isn’t a Strategy

Editor's note: This post was originally published in 2016 and has been updated to be more current and comprehensive. Brands have a major problem using...

Strategy

15 Steps to Build Your Performance-Driven Marketing Plan

Editor's note: This post was originally published in 2014 and has been updated to be more current and comprehensive. The proliferation of marketing ch...

Strategy

6 Expert Marketers Share Their Top Secret to Get Executive Buy-In

Getting executive buy-in is a massive challenge for marketers—and it’s just one of several major challenges holding them back. Recent surveys from org...

Strategy

Tips, Tools & Templates to Fuel Your 2018 Enterprise Marketing Strategy

Disclaimer: this is not your average end-of-year tips and tools blog post. We get that annual planning is a beast, and marketers everywhere are wrough...

Strategy

The Urgency for Marketing to Change ... Now

Below is an excerpt from the new book, Killing Marketing: How Innovative Businesses Are Turning Marketing Cost Into Profit, written by Joe Pulizzi (@J...

Strategy Content

How to Maximize Your Content’s ROI Across 3 Core Audiences

Goal-oriented marketers aim to produce top-notch results that prove their efforts are worth it. Take content creation: We want to produce the most eff...

Strategy Content

3 Ways to Incorporate Visuals into Your 2017 Marketing Strategy

We’re in the thick of a new year, and like many professionals, marketers are searching for the next top trends to drive results in 2017.  This and eve...

Strategy

30 Days of Planning in 3 Hours: How We Accelerate Marketing Strategy and Success for Clients

“The marketing industry is moving too fast to internalize everything.” — Paul Roetzer, The Marketing Performance Blueprint  In spite of having more ch...

Strategy Brand

3 Best Practices to Remember for Your Next Customer Loyalty Program

In the age of Amazon-style buying, customers expect instant answers and hassle-free purchasing.  Plus, competition is virtually everywhere you look. I...

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