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How often do you question whether you're living up to your potential? Do you often feel you could be pushing yourself more to become a better professional, coworker or manager?

If you have ever felt like this, you are in the perfect position to challenge yourself to be a better professional. But, how can you effectively make this happen?

There’s a simple solution. It’s called Radical Candor™.

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At a marketing agency, no day is like the day before. In the morning you’re reading news and reporting on the latest healthcare overhaul, then in the afternoon you’re presenting to a room full of engineers on differentiation within a niche manufacturing submarket.

Welcome to agency life.

At PR 20/20, we work with clients across industries—from manufacturing and distribution, to  healthcare, insurance, finance, real estate, technology and more. We’ve worked with select markets over the years to establish internal expertise, and we know that it’s a game-changer for our team and for the quality of client work, strategy and results when we can establish domain expertise within an industry.

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“Traditional, structured education is very important, yet much success is derived from highly motivated individuals that have dedicated their lives to the concept of lifelong learning. These individuals prioritize the creation of time in their busy lives each day to educate themselves on new concepts and ideas. These individuals understand the importance of creating plentiful opportunities in all spheres of life.”

— Why You Should Strive to Be a Lifelong Learner via Entrepreneur

At PR 20/20, we live by this lifelong-learner mindset, and professional development is at our core. Simply having a college degree or background in a related marketing role isn’t enough— instead, we stay hungry for knowledge and seek to learn more. Marketing is a fast-paced and ever-changing industry, meaning staying up on the latest trends, techs and best practices is constantly important to your career.

Luckily, you don’t have to search far for resources to help you learn the basics or master advanced skill sets in marketing. Much of the work is done for you, thanks to ample online digital marketing course and certifications. Did we mention many of them are free, too?

Check out five of our team’s favorite online digital marketing courses, all for free, below.

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Editor's Note: This post was originally published in 2012 and has been updated to be more current and comprehensive.

Does the thought of a job interview make you squirm, as if you are about to face the Spanish Inquisition? It doesn’t have to be that way.

In my experiences (as both an interviewee and interviewer), I’ve learned that the right amount of preparation and a little know-how can take you far. Below are some basic tips to ace your next interview and land the marketing job of your dreams.

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This post was written by PR 20/20 intern Emily Dann (@EmilyRDann). Emily is a dual major studying Public Relations at S.I. Newhouse School of Public Communications as well as Marketing Management in the Martin J. Whitman School of Management at Syracuse University.

 

New technology is being introduced in the marketing world every day, and the demand for top talent is greater than ever before. Modern marketers are expected to master both traditional and digital skills to deliver measureable results. 

However, these qualified hybrid marketing professionals are in short supply, and a full-fledged talent war has begun.

It’s imperative that businesses continuously adapt to evolving marketing trends. Founder and CEO of PR 20/20 Paul Roetzer (@paulroetzer) believes that the largest gaps impacting performance lie primarily within marketing talent, technology and strategy

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More than 40% of the world’s population (roughly 3 billion people) are online today, as compared to a mere 7% in 2000, according to the International Telecommunication Union. It’s no wonder the marketing industry has experienced a disruptive shift over the past few years. We have more data, more technology and more channels to engage with customers on than ever before.  

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This post was written by Raquel Richards (@RaquelMRichards), a PR 20/20 intern studying PR at Ohio University. 

The fight for top talent is more competitive than ever before. In our field, employers are looking for candidates with hybrid experience, inherent motivation and leadership potential. One of the best ways to get your foot in the door is to complete an internship.

Did you immediately picture coffee runs and itineraries? Me too. But, the right internship (and the right people) will prepare you for what lies ahead: the so-called “real world.”

We often think that having a dream job is out of the question. Luckily, there are steps you can take to increase your chances of landing the internship of your dreams, and eventually, a job you love.

Take it from me. When applying for the intern position at PR 20/20, I was shaking in my boots. I had never worked for an agency, but I did my homework and earned the position of a lifetime.

Read on for six actionable steps to landing your dream marketing internship.

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You’ve graduated college, earned your degree and landed your first marketing job. Now that you’ve completed the hypothetical checklist into professional life, have you crossed the learning finish line?

Given how quickly the marketing industry shifts, marketers should never be done learning. Whether you are just getting started, or have been in the field for years, keeping up with the industry is an ongoing task.

Here are four ways every marketer can tackle ongoing education, and become a lifelong learner.

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So you’ve landed your dream internship— now what?

Internships can be a great way to gain knowledge that only firsthand experience can give you, but being an intern can be a little overwhelming at times.

Outlined below are ten valuable tips I learned during my internship with PR 20/20 that can help you not only succeed, but excel during your marketing internship.

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Marketing Trends to Watch in 2015

Posted by Taylor Radey on October 22, 2014

The marketing rate of change is accelerating, the technology matrix is growing, and the lexicon is ever evolving. Preparing 2015 marketing budgets and strategies can seem overwhelming with so many variables at play.

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