The General Data Protection Regulation (GDPR) is a new legislation that goes into effect on May 25, 2018 and will change how companies gather, store and use consumer data. Though it’s a European law, it affects any marketer that gathers data on a global basis.
For example, if you or your clients have even one “data set” (that’s GDPR-speak for “contact”) who’s European, the GDPR rules apply to you for that individual—so keep reading.
The GDPR is positioned to tip the data scales in favor of consumers for the first time in recent history, and it could significantly alter your marketing strategy in the process. If you’re one of the 94% of marketers who aren’t GDPR-ready, it’s time to listen up.
Those who disregard this legislation could be hit with fines that would make your head spin—plus, it’s just not cool to be sneaky with other people’s data. We know you’re better than that.
Below, we’ve provided a roundup of the best information, tools and tips for preparing your marketing strategy to become GDPR-compliant.
But first, a disclaimer: This blog post is not a comprehensive guide to the GDPR legislation and should not be treated as legal advice or legal recommendation. If you have questions about the GDPR as it pertains to your specific circumstances, consult an attorney.
Alright, let’s get into it.