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Why do visitors come to your website? And what do they want when they get there? The answer to these questions should be the heart of website design.

It’s easy to get caught up in visuals, such as the interactive elements that can make you feel like your website is living in 2118 when everyone else’s is in 2018.

But when it comes down to it, your website needs to make it as easy as possible for visitors to find what they’re looking for. In fact, 76% of survey respondents said the most important aspect of a website’s design is that it makes it easy for them to find what they want.

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The General Data Protection Regulation (GDPR) is a new legislation that goes into effect on May 25, 2018 and will change how companies gather, store and use consumer data. Though it’s a European law, it affects any marketer that gathers data on a global basis.

For example, if you or your clients have even one “data set” (that’s GDPR-speak for “contact”) who’s European, the GDPR rules apply to you for that individual—so keep reading.

The GDPR is positioned to tip the data scales in favor of consumers for the first time in recent history, and it could significantly alter your marketing strategy in the process. If you’re one of the 94% of marketers who aren’t GDPR-ready, it’s time to listen up.

Those who disregard this legislation could be hit with fines that would make your head spin—plus, it’s just not cool to be sneaky with other people’s data. We know you’re better than that.

Below, we’ve provided a roundup of the best information, tools and tips for preparing your marketing strategy to become GDPR-compliant.

But first, a disclaimer: This blog post is not a comprehensive guide to the GDPR legislation and should not be treated as legal advice or legal recommendation. If you have questions about the GDPR as it pertains to your specific circumstances, consult an attorney.

Alright, let’s get into it.

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A polished landing page or blog post can mean the difference between conversion and lost opportunity. Fortunately, content management systems (CMS) exist to make creating, updating and testing websites easy for anyone who can use a word processor.

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Below is a guest post by John Wieber (@johnwieber). John is Partner at WebMoves. He has 13+ years experience in web development, ecommerce, and internet marketing. He has been actively involved in the internet marketing efforts of more then 100 websites in some of the most competitive industries online. You can reach John on Twitter (@webmoves_net), LinkedIn or Google+

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In 1981 Men at Work released, “Who Can It Be Now,” which I will argue is the world’s best ringtone and worst music video.

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Images. From blog posts and web development, to landing pages and calls to action, digital marketers are frequently using images to attract attention, maintain interest, outwit eye patterns and engage viewers.

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Note: The information below is based on the 2014 version of the GAIQ exam. As of January 3, 2015, the certification has been updated. Read our updated post for everything you need to study for, and pass, the new exam: Passing the Google Analytics Individual IQ Exam (2015)

You got this.

I believe in you.

It’s just a test—Nothing to get all worked up about.

Google released an updated version of the Google Analytics Individual Qualification (GAIQ) on January 15, 2014.

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Words will always retain their power. Words offer the means to meaning, and for those that will listen, the enunciation of truth.”
V for Vendetta

 

But what happens when the words are silenced?

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Do I Need a Mobile Website?

Posted by Keith Moehring on October 20, 2011

As smartphone adoption continues to explode, mobile visits to your website will likely start to increase, if they haven't already. If you aren’t debating whether to launch a mobile version of your website, you might want to start. 

Using websites designed for a mouse and keyboard can be difficult for visitors on mobile devices with small screens, touch controls and limited user interfaces. As a result, if your site isn’t mobile friendly, you may be missing out on potential new business. 

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As a HubSpot partner agency, we often use Website Grader when evaluating the marketing effectiveness of prospect and client sites.  

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