The Marketing Performance Pack is an Excel workbook with resources and templates that complement The Marketing Performance Blueprint.
The assets included are designed to help your organization build core strength, spur growth, connect actions to outcomes, and allocate resources based on performance.
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The Marketing Performance Blueprint presents the processes, technologies, and strategies needed to fill marketing gaps and build performance-driven organizations. Step by step, the book shows how to tap into a scientific approach to marketing that can help steer organizations to advance their businesses, exceed ROI expectations, and outperform the competition.
Written to be an essential and accessible guide for marketers, executives, and entrepreneurs, The Marketing Performance Blueprint shows how to align marketing talent, tech, and strategy, drive digital marketing transformation within your organization, and more.