Get started with marketing artificial intelligence.
Today, marketing AI is a crowded and confusing space, with lots of hype and buzzwords. It’s hard for marketers to find the AI technologies they can trust to move their brands, and careers, forward.
We’re here to help.
Many AI tools available today can have massive impact on your business in the very near future. Our strategic AI consulting services are designed to help you pilot your first AI projects, and to make AI a lasting, competitive advantage.
Everything you need to get started with AI—without spending months on research or struggling with difficult jargon.
AI is a complicated subject. It’s easy to get frustrated or struggle to “get it.” It can take weeks, months or even years for some marketers to fully understand what AI is and why it matters.
You don’t have that kind of time. AI is here now—and it’s transforming our industry. Marketers who don’t get up to speed now will get left behind.
Powered by PR 20/20, the Marketing AI Institute makes AI actionable and approachable for marketers. In the process, we’ve gone through literally hundreds of articles, books, courses, and resources on AI. We’ve spoken with hundreds of AI experts and vendors. And we’re tracking 1,200+ AI-powered marketing and sales companies with over $5 billion in funding.
In short, we’ve spent years learning about this subject, so that you don’t have to.
Are you ready to learn more about AI than 99% of marketers out there? Then just follow the link below to get instant access to the Ultimate Beginner’s Guide to AI in Marketing.
We offer two standard consulting models for planning, piloting, and scaling marketing AI within organizations: the Problem-Based Model and the Use Case Model. Keep reading for details on both models.
In the problem-based model, you’ve identified a pain point or challenge that could possibly be solved or dramatically improved with AI.
Our team of marketing strategists, data scientists, and machine learning engineers follow a fact-based, hypothesis-driven methodology to solve the problem.
The problem-based consulting model is broken into two phases: Discovery and Planning.
The end deliverable is a final report with key findings and recommendations, and an implementation plan that outlines recommended tools, and details the projected roadmap, timelines, and costs.Read More
The use-case model is ideal for identifying AI pilot projects, or to drive efficiency and performance of existing activities that are known to consistently require significant time and money.
Our methodology narrows the focus down to a maximum of 10 potential use cases by considering two primary factors:
Once selected from that list, we determine the action plan to pilot the use case (or multiple use cases).
The end deliverable is a final report with key findings and recommendations, and an implementation plan that outlines recommended tools, and details the projected roadmap, timelines, and costs for a single use case.Read More